Not so long ago at the end of the day and on my way home from work, my sweet wife called me and asked that I pick up some dinner from a new little Chinese place our friends had raved about. So, I pulled over and Googled the name of the place, figuring I would find their site and menu, give them a call, and pick up some takeout. But it didn’t work out that way.
The place didn’t have a website.
I was fairly flabbergasted but then again, not really, because I know that sad stats: Recent surveys show that – even now – just about half of all small businesses still do not have a website. Some say that is foolhardy, others explain it away, but I call it small business malpractice.
Given that we are living in an uber-competitive digital world, the fact is that if you want to survive (let alone thrive), you simply must help customers find you online. How do you do that? Here are the 5 key steps:
“Customers must know that you stand for something.”
Look, there are 30 million businesses in the U.S., and 99% of those are small businesses. That is a lot of competition, especially today with everyone’s limited attention span. Your job then if you are going to get noticed, is to give people a reason to notice you. You do that by having a specific brand that is attractive to the consumer. You could be, for instance
Whatever the case, a great brand is one that offers people a specific, desirable benefit. Once you know and have that, then step two is to
The point of all of this is to begin to create a specific idea of who your business is in the public consciousness. You need to give people a hook to remember you, and your brand is that hook.
Of particular importance are SEO and social. Search engine optimization is vital because search is still how a lot of folks find new businesses. The same is true for social. While a deep dive into SEO and social media marketing mastery are beyond the scope of a blog like this, suffice it to say that it would behoove you to learn these tricks and techniques. It is actually not all that hard and can reap great rewards.
Repetition is the key, repetition is the key, repetition is the key.
What is the key? See? It requires repeated reinforcement to be remembered and chosen; to be heard above the din. The good news is that if you do it right, they will remember and find you, and even stop by for your world-famous Kung Pao Chicken.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.
Contact the editor: firstname.lastname@example.org