Guest post from Tom Nugent, national sales director at Verizon Enhanced Communities, bringing Verizon’s all-fiber optic FiOS network to buildings. Tom leads the Verizon team responsible for building and maintaining relationships with multi-family property owners, developers, property management companies and real estate investment trusts (REITs).
Springtime and residential moving season is underway. In all of our FiOS markets, Verizon Enhanced Communities is helping innovative, forward-thinking MDU (multiple dwelling unit) managers and owners make the most of the season by helping prospective tenants find them and by providing key amenities to help set them apart from the competition.
In densely populated MDU markets such as Washington, New York and Los Angeles, Verizon has launched “Must Have FiOS,” a multi-media, hyper-local campaign targeting tech savvy consumers who view having the latest and greatest gadgets and Internet and TV services as a key amenity when looking for a new place to live. This creative campaign hits renters in the places they frequent -- in popular neighborhood bars and restaurants, movie theaters, fitness clubs, etc. -- with a message that is resonating. Consumers can also go to www.musthavefios.com to find buildings in their area that are served by FiOS.
Some properties are using Verizon Concierge’s mobile marketing platform to create their own app to attract residents and educate them about their properties’ features and amenities. This easy-to-use application enables MDU managers to create apps for iPhone, Droid and Blackberry smartphones. The mobile marketing platform allows users to upload text, floor plans, photos and other images via a publishing wizard. Consumers with the Verizon Concierge app on their phones are able to browse properties, and even use a “click to call” feature to directly contact a leasing office.
Other properties are leveraging the value of FiOS by including FiOS TV and/or Internet as part of their standard amenities through the Verizon Enhanced Communities Value Program. By including these services as part of monthly rental fees, these properties are differentiating themselves and attracting a resident base that appreciates having the power of the FiOS network to view HD TV, play high-bandwidth online games or connect multiple devices without taking a hit to their Internet speed and reliability.
My team works with property managers to look for new and innovative ways to attract renters this season and to highlight key amenities like Verizon’s FiOS services offering the latest and greatest technology and entertainment is a great way to attract and keep residents and business tenants.
What’s your company’s biggest asset that you can leverage? What’s the best way for you to attract your customers? How can you change how you position your company? What's unique about your business? Can you incorporate some videos to highlight your business? Can you conduct a survey and share those results with your audience?
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