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Latino Professionals Mark End of Hispanic Heritage Month in Philadelphia

Latino Professionals Mark End of Hispanic Heritage Month in Philadelphia

Guest post by Lee Gierczynski, Verizon's communications manager.  This post was first shared on Verizon's News Center.

 

1Tim Smith speaks about FiOS in Philly to attendees.jpgTo mark the end of Hispanic Heritage Month, Verizon hosted on Oct. 15 a special networking event with Al Dia, Philadelphia’s largest Hispanic newspaper, for members of Greater Philadelphia’s Latino Professional Network.  The event, held on the 50th floor of Three Logan Square in Center City, offered up stunning panoramic views of the City of Brotherly Love.

 

Addressing nearly 100 of the area’s up and coming Latino professionals and small business owners, Tim Smith, Verizon Region President for Pennsylvania/Delaware (photo on right), and Oscar Madrid, director of multicultural marketing at Verizon, discussed Verizon’s all-fiber optic network in Philadelphia and how Verizon’s FiOS services are providing a platform for innovation for the city’s growing Hispanic community. 

 

“We provide solutions for our customers using the power of broadband to stay connected, entertained and informed,” said Smith.  “Our fiber network is a platform where innovation can happen, and as technology continues to evolve, FiOS is well-positioned to meet our customers’ future needs.”

 

More networking at the Verizon Latino Professional Networking event in Philly - small.jpg

 

The event also gave Verizon an opportunity to spotlight the diverse programming FiOS TV offers customers.  FiOS TV offers the most Spanish-language channels, including the most in HD, and La Conexion, Verizon’s most popular package of Spanish-language programming, features more than 190 channels.

 

 

 

When was the last networking event you attended?  Tell us if you have FiOS TV in your office or establishment?

Comments
Bronze Contributor II
Bronze Contributor II

The diverse programming fios tv offers their customers? Well it sure is not reflected in your spanish package where 95% of it is from mexico. There are a lot of other countries whose channels are out there to be had but verizon has made no moves to acquire them. Perhaps there should be some more focus on offering variety and diversity rather than focusing on adding more of the same. It is extremely important that this be a subject that verizon needs to address right now as the competition is offering that diverse content that verizon is seriously lacking. Some of the content that verizon should be pursuing right now that their competitors have but verizon does not are peru magico, canal sur peru, tv peru, telecentro, telefe, caracol, ntn 24, tv venezuela, cuba play, video exitos, htv, canal de las estrellas, cnn latino. Failure to add this kind of content will continue to cost verizon spanish speaking customers who want to be fios customers but because that content is not there those potential customers go elsewhere.

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Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


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