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Making a Good Shopping Experience: A Short Checklist for Online Businesses

Making a Good Shopping Experience: A Short Checklist for Online Businesses

Holiday Ready3.png Holiday shopping season has begun, and it is going to get busier by the day, especially online. According to Statistics Brain, 90% of holiday shoppers buy some portion of their purchases from web-based storefronts.  

 

Whether your business resides entirely in cyberspace or whether online sales are a subset of overall sales, it is important to make sure your virtual storefront is ready to appeal to buyers and make their shopping experience productive and enjoyable. Here are suggestions that could help you improve revenue this holiday season.

 

Be prepared for heavy online traffic. Expect to see more site activity starting with Black Friday on the 25th with a ramp-up on Cyber-Monday on November 28th and continued high activity through the rest of the season.  Make sure that you have adequate bandwidth to accommodate this traffic without any slowdowns. Test your site speed  and call us at (888)611-8090 if you need to increase bandwidth.

 

Review your site navigation and shopping cart set up. Make sure that the shopping and buying experience is easy and clear no matter what type of device is being used.  Run tests on different screens that span the entire buying process to make every interface with the customer the best it can be.

Create or update your digital marketing plan. Review your online advertising and social media marketing activity. Make your promotions easy to share. Consider taking advantage of Black Friday and Cyber-Monday by offering special deals on those days and promoting them online.

 

Make a special effort to reach out to people who have already interacted with you. Consider sending unique offers or discounts to current customers or email subscribers.

 

Keep track of results and adjust if needed. Track metrics from your digital marketing and make modifications to it if you are not seeing the results you expected.

 

Finally, bring the holidays to your site with festive and fun design features. Your visitors will want to stay and buy!

 

Creating an effortless and satisfying online shopping experience for the holidays will not only benefit your business during the busiest buying months of the year, but will also generate goodwill for the future. Online buyers who have had a good engagement with you will come back for more, and may very well bring friends. So think of these strategies as an investment in your company and the holiday buying season as a stepping stone to growth.

About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


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