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May Featured Author - Don Tapscott

May Featured Author - Don Tapscott
Employee ‎05-12-2011 06:53 PM

Our featured author this month is Don Tapscott, author of more than 20 books including, “Macrowikinomics – Rebooting Business and the World.”  In demand around the world for his insights into innovation, Don talks about how emerging trends are changing the competitive landscape for small businesses everywhere.



Thanks to the rise of the internet and the accompanying digital tools, never before has it been easier to start a business. Collaborative web technologies enable individuals and small businesses to harness world-class capabilities, access markets, and serve customers in ways that only large corporations could in the past. Small and medium size enterprises, for example, can make and sell products to a global market without having to manufacture anything themselves.


One study found that the availability of open source software, cloud computing, and the rise of virtual office infrastructure has driven the cost of launching an internet venture down from $5,000,000 in 1997, to $500,000 in 2002, to only $50,000 in 2008. In the United States in 2007 (the last year that data was available) 8 million out of the 12 million new jobs were created by startups less than five years old.  


As more small firms exploit the Web for new resources, they can gain unprecedented access to global markets previously enjoyed by only the largest corporations-- without the main liabilities; bureaucracy, legacy cultures, systems and old ways of working – all of which can impede innovation. And as small companies expand, they create new jobs at a faster rate than their larger competitors.


The overlying message is that the monolithic, self-contained, inwardly focused enterprise is dead or dying. For years, companies pursued acquisitions, alliances, joint ventures, and selective outsourcing in the quest to build top and bottom line growth. But in today’s economy these conventional tools are simply too rigid, and not scalable enough, to drive growth and innovation at a level that will make companies truly competitive. Successful companies today have open and porous boundaries and compete by reaching outside their walls to harness external knowledge, resources, and capabilities. They’re like a hub for innovation and a magnet for uniquely qualified minds. They focus their internal staff on value integration and orchestration and treat the world as their R&D department. All of this adds up to a new kind of collaborative enterprise—one that is constantly shaping and reshaping clusters of knowledge and capability to compete on a global basis.


I'll share additional insights when I host the live webinar presented by the Verizon Small Business Center on Wednesday, May 25 at 2 p.m. ET, click here to register.


The first 25 to post a comment below will get a signed copy of my latest book... go on, add to the discussion or let me know what you think of my post.



Don, I'm very excited that you're talking about small business. I was under the impression that Enterprise 2.0 was only for big business. I look forward to hearing more.


Lisa Sieverts

PO Box 338

Harrisville, NH 03450


Don, looking forward to the live webinar and learning more about collaboration.  I am particularly interested in tips and how-to- suggestions for entrepreneurs to identify best fit strategic partners for open collaboration and creating innovative small business networks.  For many small business owners it can be tough to approach their enterprise with open and porous boundries.  I appreciate your insight and expertise on moves to make businesses truly innovative and competitive.




Danita Blackwood

1790 S. Brentwood Blvd.

Saint Louis, MO 63144


Don, I love your books. Very insightful. I am really intersted to see how collaboration, openness, and sharing can add something extra to the lean startup movement for small businesses. 

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Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


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About the Authors

Sandy Lee

Social Media Lead: Verizon Business Markets

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Sandy is a member of Verizon Business Markets marketing team where she leads social media marketing.


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