Refresh these 3 critical areas of your online marketing and web presence for a great 2019
The end of 2018 is fast approaching, and that means it’s time to touch up our business plans and make some resolutions to really grow our brands in 2019. It’s also time to plan and budget for online marketing.
Here are three critical areas of your online marketing and presence which you should keep in mind --especially if you’re a small business owner who strives to improve your business in the New Year.
Your content mix and amplification
Many small businesses could gain a competitive advantage if only they’d invest more effort into creating a better content mix. Every piece of content is a form of advertising – even your tweets – and by focusing on higher quality and farther reach, you can get more leads. If you currently blog and post on social media, that’s a start – but consumers are expecting videos, slideshows, infographics, Instagram stories, and even memes from the brands they follow. In short, start thinking about your media the way you think about your core business.
The buyer’s journey
The point of your content is to generate leads, right? And it’s amazing when site visitors show up, you have what they need, and they immediately call, email, or buy. Unfortunately, this rarely happens on the first visit, especially if you sell complex solutions or have a lot of competitors. Instead, today’s buyers perform a significant amount of research before they are ready to buy. They hold the power in their quest for information, which helps them make the best possible choices within their budget.
What does this means for small businesses? Rather than focusing exclusively on closing the final sale, they also need to pay attention to micro-conversions along the buyer’s journey. This means converting visitors into subscribers to your newsletter, attendees to an online webinar, viewers of a video, downloaders of your PDF, or repeat readers of your blog (see why your content mix is important?). It is similar to how salespeople are trained to “close the next step” if they cannot close a deal at the moment – meaning to get agreement for a follow up call, a meeting with higher-ups, or some other action which gets the buyer to say yes and keep them engaged.
Audit your buyer’s journey online. They key to do this is to examine your analytics. Ask questions such as:
User privacy and security
This year’s new GDPR laws, while specifically applying to websites with visitors from the EU, nevertheless forced many businesses to rethink how they handle user information. The general public is also more aware of data and privacy issues, thanks to the troubles Facebook has had – including its CEO testifying before a Senate hearing regarding its user data monetization efforts. The demise of Google+ after user data was compromised further illustrates the need for every business owner to keep their data as secure as possible.
For more tactics to improve your business please register to attend my webinar Top 10 Small Business Growth Tactics for 2019 on November 14th at 11 p.m. PT.
I will cover 10 great highly effective small business growth tactics including:
It’s FREE, and will definitely be worth your time, I promise. REGISTER.
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