This post is by Mark Adams, director of Verizon's small business marketing team.
If you’re reading this blog post, you’re probably not a stranger to the Verizon Small Business team’s commitment to providing tips and information to help business owners grow their business. We hope that through the years we’ve provided you with relevant tips or a link somewhere along the way that’s helped you out, or provided you with useful content that you didn’t find elsewhere.
One of the many ways that we try to do this is by providing periodic webinars on topics that are of interest to business owners. We know that we’re not the only company conducting these types of webinars or podcasts, but we do feel that we’re able to attract some of the country’s brightest business experts, and that our efforts provide you with an array of topics that are bound to offer you help, guidance—and in some cases—a fresh perspective on how you approach the daily challenges associated with running a business!
That’s also why we’re so excited about our next webinar taking place tomorrow, November 7th. Our guest presenter will be Chris Dessi, CEO of Silverback Social.
Chris is an award winning digital thinker, television & radio commentator, author, blogger, and public speaker. Throughout his career in New York and London Chris has worked with Fortune 500 businesses and start-ups alike. He’s is a regular social media expert contributor on Fox Evening News, Good Day New York, and FOX BUSINESS Varney & Co. His first book “Your World is Exploding: How Social Media is changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s hot release in its first two weeks of publication.
We took the liberty of abbreviating his title for our webinar, “How Social Media is Changing Everything and How You Need to Change with It.” So if you haven’t had a chance to purchase or download a copy of Chris’ book, this is your chance to join us for some fascinating tips and Chris’ take on the impact that social media is having on business.
Chris recently blogged, “social media is dead because everything is social media now...we’re surrounded by social media every day in every way. Either proactively engage in this phenomenon – or become obsolete. You’ve been warned.”
Maybe you still don’t have a website for your company. Maybe you’re still avoiding Facebook like the plague. Maybe you’re still studying the actual features of your smart phone and you haven’t had time to learn how to start texting or tweeting with it. And, maybe you’re still stuck in the old way of marketing—telling people about your product in a weekly newspaper ad—hoping they’re your target audience and hoping that they’ll buy from you. (You should also be hoping that the newspaper’s circulation does not decrease, so it will be around next month or next year for you).
To Chris, social media has changed everything. Today’s successful brands, businesses and sales forces understand that social media enables them to find out how people engage around or connect with others regarding products and services. How? By listening to them. By finding new or innovative ways to service them. By using the input from social media channels to actually change products or services to make them better.
Whether you like it or not, you’re surrounded by the effects of social media. Whether you choose to understand and harness its powers for your business or not, social media will impact your business’ growth and success. And, with the busiest buying season of the year fast approaching, why wouldn’t you want to want your products and services to be listed in places where people actively search (by the 1 billion registered users on Facebook or 1.6 billion search queries every day on Twitter)?
We encourage you to register right now for tomorrow’s live webinar. Click here or go to http://vz.to/SV2VoR. You’ll learn from one of our country’s foremost and respected experts on social media and you’ll be able to start developing meaningful and actionable strategies that tap into this new way of marketing for your business, products and services. We’d be happy to reserve you a seat!
By joining live you’ll get the chance to ask Chris your questions. Of course if the time doesn’t work for you, our webinars will be available for on-demand replay.
WHAT: Verizon Webinar Series: “How Social Media Is Changing Everything and How Your Need To Change With It.”
WHEN: Wednesday, November 6 at 2 p.m. ET/ 1 p.m. CT/12 p.m. MT/ 11 a.m. PT
WHO: Chris Dessi, CEO of Silverback Social.
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