The future of the Internet may be taking another leap - the mobile app is what’s driving the Internet in business, entertainment and social networking. And according to Forrester Research, it will grow to be the dominant Internet point of presence.
And our technological transaction future doesn’t stop there – Google Wallet is just one of the emerging phone-swipe purchasing apps that will be available to further increase our reliance on cell phones into all-in-one devices.
What does this mean for you as a small business? Clearly, location-specific offers for retailers will become ever more important. If you aren’t using Yelp, Foursquare, Facebook and other services that can target your market, you’re missing out because they are commonly used apps on mobile phones.
This week also marked the end of Oprah Winfrey’s daily variety show may have been the last mega-audience platforms for small business. Her “favorite things” and an audience of millions made some small businesses scale up in ways they’d only dreamed of before her endorsement.
And if you want to nominate an influential business, group or media outlet that has had an impact on small business to be named one of 2011’s top 100 small business influencers, then do it here. You have until July 11th before voting begins!
Happy Memorial Day one and all, with special thanks to the many who have served our country and paid the ultimate price for our system built on free enterprise.
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