Weekly Roundup - The Economy and Marketing Strategies For You

Weekly Roundup - The Economy and Marketing Strategies For You

Weekly Roundup - The Economy and Marketing Strategies For You

Employee Emeritus Employee Emeritus ‎10-21-2011 09:45 AM

VZ small_biz_info ICON.pngAs always, these days, there’s mixed news about the economy and what’s happening on Main Street.  There are reports and more reports but at the end of any day, it’s what worked for you this week.   Yesterday I was on a TweetUp, aka Twitter Chat sponsored by FedEx that asked 10 questions about what you can do to better market your business – it featured Small Business Trends publisher and business consultant Anita Campbell.

 

The comments from small businesses and the recommendations on the chat are worth reading – learn how to market on a shoestring and more – just go to Twitter and enter the hashtag #fedexsmallbiz in the search field and catch the conversation.  Speaking of Twitter, check out these 5 facts about Twitter followers and how they interact with brands and businesses.

 

We’ve often heard it said that content is king and – not to harp – but it is definitely that in marketing these days.  B2B marketing, in particular is being driven by this.  Why?  Because that’s what businesses are looking for from one another – original content that can help them!

 

One of the best ways that you can up your marketing game is with a powerful tool that could get you better results than a Groupon deal – a mobile app.  Believe it or not, developers are all over the mobile app market and your upfront costs are minimal.

 

Finally, this week, be sure to check out this video trailer on security – we’ll be posting more shortly on security measures you need to take to keep your business secure while it gets growing!

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Contact the editor: tumara.r.jordan@verizon.com