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Entrepreneurs like to take pride in the fact they’re leaders, quickly adapting to—or even starting market movements. But the mobile revolution has left many small business owners flat-footed, trailing consumers who’ve embraced mobile with surprising speed.

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It’s only a smart city if it’s secure

by Employee ‎05-08-2017 10:10 AM - edited ‎05-08-2017 10:14 AM

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When you think cyberattack, do you picture a criminal mastermind launching a carefully planned attack on the White House? Can you hear the dramatic music and feel the tension building as the good guys find themselves with only seconds to spare before the country descends into unmitigated chaos.

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This week is the time we officially recognize Small Businesses and their contributions. This celebration was started in 1963 by a proclamation by the President of the United States.  Small businesses and entrepreneurs take center stage this week, as the Small Business Administration highlights the innovation, job creation and accomplishments of these individuals who move our economy forward.

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Collaboration, but not as you know it

by Employee ‎04-28-2017 07:22 AM - edited ‎04-28-2017 07:28 AM

 

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Working with people in other offices—whether that’s the other side of the country or the other side of the world—is a reality for most of us now. It might be a distant branch, a home worker, corporate headquarters, or an overseas supplier. The pace of modern business means that we can’t wait to see people face-to-face—that would be massively expensive too—and sometimes email just doesn’t cut it.

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You Could Be 1 of 5 to Win 1-Million Points ($10,000 Value).

 

It’s our anniversary, but the gifts are for you. Besides more point giveaways and freebies than ever - like double points all year for attending our live webinars, or surprise 500-point surveys (usually 250 points) - we’re also running a sweepstakes like no other.

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Technology can make you faster and more efficient in every aspect of your small business. While the array of options may be intimidating, if you focus on bringing technological solutions to one area at a time, you can easily revolutionize your business in one year.

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Channel Champions Part III: What does channel talent of the future look like?

by Employee on ‎04-03-2017 02:13 PM - last edited on ‎04-03-2017 03:10 PM by Employee

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In the final part of our discussion with three of Verizon’s channel leaders, we talk about how you can get the most out of your talent and promote diversity.

We talked previously about how today’s channel leaders need a broad set of skills—they can’t just be sales-driven. Is that true of your people too?

 

Joe: The channel still needs people with great sales skills, but what we’re looking for has moved on from the days of door-to-door selling. It’s not about one-off sales; we want people who can help us build lasting relationships.

 

Janet: Absolutely. And, for me, that means they need to be able to engage customers on a human level. What really matters is being able to hold meaningful conversations with people about their needs—not just delivering sound bites about products.

 

Lori: It comes back to what we discussed before about putting the customer at the heart of your business. We need people that put the effort into understanding what’s important to each customer because every one of them is different. It’s not enough just to be a talented sales person, we need to be all-rounders.

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How our use of tech is impacting learning

by Employee ‎03-31-2017 09:06 AM - edited ‎03-31-2017 09:12 AM

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There’s rarely been a day in the last few months when I haven’t seen an article about how many jobs will be impacted or replaced by robots in the coming years. Some of the predictions may sound far-fetched, but the kids entering education now won’t be joining the workforce until approximately 2030. Think about that. By that time, I’m expecting autonomous flying cars and home 3-D printers to be widely available. We’re educating kids for a world that we can barely imagine.

 

But change can also bring opportunity. Technology is already transforming where, when and how we learn.

 

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Channel Champions Part II: What does it take to be a channel leader?

by Employee ‎03-28-2017 02:06 PM - edited ‎04-03-2017 03:07 PM

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In the second part of our conversation with Verizon’s Channel leaders, we talked about what makes a great channel leader. 

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Channel Champions: How to identify the best partners

by Administrator on ‎03-17-2017 11:31 AM - last edited on ‎04-03-2017 06:25 PM by Employee

We got three of Verizon’s Channel leaders together to discuss what it takes to be a Channel Champion.

 

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What You Can Learn About Marketing a Local Business - from Pokemon Go

by Employee ‎03-09-2017 08:30 AM - edited ‎03-09-2017 08:32 AM

 Webinar March Campbell.jpgNews headlines blare “Pokemon craze takes over Houston park” and “Pokemon Go Is Influencing Baby Names” and “Bride stunned to discover her wedding venue was a Pokemon Go gym.” 

 

With headlines like that daily on your local news, it’s clear that the Pokemon Go mobile game has burrowed its way into American culture.

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Size doesn’t matter to cyber criminals

by Employee ‎02-28-2017 08:22 AM - edited ‎02-28-2017 01:51 PM

C289-Verizon-DBD_SMB_blog_post-170222-00-01.pngThink your business is too small to be a target of hackers? Think again.
43% of all cyberattacks are targeted at small businesses1. You could be the victim of cybercriminals targeting your customer and employee data, which they can sell or use for identify theft.

 

 

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Avoid the Simple Marketing Mistake 9 Out of 10 Companies Make

by Employee ‎01-24-2017 12:48 PM - edited ‎01-24-2017 12:50 PM

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The world is too cluttered for most of us to use traditional marketing. We're all bombarded with emails, advertisements, phone calls and even people flipping signs on the street corner.

 

We've been taught for the last century that marketing is all about blasting a message through a bullhorn and, as more people have started blasting their messages, most of us have simply tried to find a louder bullhorn. Or we make our message more annoying so people remember it (we all have a fond place in our hearts for those local appliance store ads, right?). But what happens when we can't find a louder bullhorn? Or we can't afford one? And even if we do find a louder bullhorn, the people we're shouting at are tired of all the shouting and self-promotion.

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Getting 2017 Started Right

by Employee ‎01-16-2017 12:16 PM - edited ‎01-16-2017 12:30 PM

January is a different monGetting 2017 started right.jpgth for different businesses. For some it’s reenergizing, as employees and customers get back to work after the holidays. For others it’s a slow time that follows the holiday spending season. Either way, it is a good time to look at your company from different angles and perhaps make some changes or improvements.

Here is a checklist to help you think about what you can do to set up the New Year to grow your business even more.

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As a small business lawyer and business guru, I am asked lots and lots of legal and tax questions.

 

Most of these questions are asked by “newbies” – people starting businesses for the first time.  But even established businesses should be thinking – always – about the legal and tax environment in which they operate.

 

Here are some of the tough legal and tax questions you should be asking about your business right this very minute.

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Making a Good Shopping Experience: A Short Checklist for Online Businesses

by Employee ‎11-23-2016 08:29 AM - edited ‎11-23-2016 08:31 AM

 

Holiday shopping seasonHoliday Ready3.png has begun, and it is going to get busier by the day, especially online. According to Statistics Brain, 90% of holiday shoppers buy some portion of their purchases from web-based storefronts.  

 

Whether your business resides entirely in cyberspace or whether online sales are a subset of overall sales, it is important to make sure your virtual storefront is ready to appeal to buyers and make their shopping experience productive and enjoyable. Here are suggestions that could help you improve revenue this holiday season.

 

Be prepared for heavy online traffic. Expect to see more site activity starting with Black Friday on the 25th with a ramp-up on Cyber-Monday on November 28th and continued high activity through the rest of the season.  Make sure that you have adequate bandwidth to accommodate this traffic without any slowdowns.

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5 Interesting Sources for Seasonal Employees

by Employee ‎11-21-2016 01:52 PM - edited ‎11-21-2016 01:54 PM

Holiday Help-revised.pngThe holiday season is upon us, and many small businesses must supplement their regular staff in order to meet customer needs and continue to provide excellent service.

Where should you look for qualified seasonal employees? Running an ad in the newspaper or other logical places is an option, as is connecting with a temporary staffing agency.  In addition to these “mainstream” sources, here are five sources that you may not have thought of:

 

Contact your local high school or college. Many students have a long break during the holidays and would welcome the opportunity to make some extra money with seasonal employment. Depending on what type of help you need, a local college or high school could be an excellent source. Contact their main administration office and let them know what you need; they can steer you to the right person or department.

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Turn 60 seconds into $200

by Employee ‎11-15-2016 12:37 PM - edited ‎11-22-2016 12:31 PM

 

Small Biz Saturday creative.jpgJoin hundreds of other small business owners to celebrate Small Business Saturday® in a really special way and you could receive $200 worth of AMEX® gift cards*.

 

*Offer ends 11:59 p.m. ET 11/30/16 or when supplies of gift cards have been exhausted, whichever is sooner. Open only to legal U.S. residents, 18 or older, who own a business located in a Verizon service area in one of the following states:  CT, DC, DE, MA, MD, NJ, NY, PA, RI, and VA.  Void outside area listed and where prohibited.  Limit one (1) gift card award per company.  See Terms at smallbizrewards.verizon.com/amexvideo for complete details. Terms and conditions apply to gift card use.  This offer is not sponsored or administered by American Express Travel Related Services Company, Inc.

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The Verizon Small Biz Rewards program is one of the best kept secrets among participating small business owners, like you.  The benefits of the program are many but the cost to join is nothing, it is free.   

 

This free rewards program offers small businesses the opportunity to earn points by doing what you would normally do. Earn 1 point for every $1 spent on qualified Verizon services you are already using*.  Then convert those points into gift cards from favorite retailers like Starbucks or Macy’s.

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Alexandria Wilkis Wilson (2).jpgHaving been active in the start-up trenches for the past 9 years of my career, I can honestly say that there is nothing like the thrill of being a part of a start-up in hyper growth.

 

Many people often say that entrepreneurship is like a roller coaster, and I couldn’t agree more. There are people who love roller coasters and want to ride them again and again. I’m one of those people. I love the crank part of the ride when reaching the tippy top, because it is filled with anticipation, excitement and the unknown. There’s no turning back at that moment you reach the top. The next few minutes are entirely out of my control and yet feel strangely safe to me. Strapped in, it feels like a calculated risk, not a reckless one. Going down in a roller coaster is the really fun part. I like to scream as loud as I can with my hands in the air. Often I laugh uncontrollably, tears in my eyes from the wind, or from joy, possibly even fear? It is such a rush to go zooming downward at 60+ miles an hour, then back up again slowly, only to confront new twists and turns as the ride continues.

 

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Business Digital Voice: The Big Biz Tool for Small Biz Success

by Employee ‎10-12-2016 07:46 AM - edited ‎11-08-2016 10:20 AM

Today, there are still many small businesses that don’t enjoy the advanced telephony features that big-businesses use every day. In the past, on-the-go entrepreneurs had few options for managing incoming and outgoing calls and those proved to be inefficient or cumbersome; they either had to wait to get to the office, which impacted response time to valuable customers, or call from their mobile devices and do without the branding and other features of the in-office system.

Enter digital voice, another name for what is known by techies as “Voice over Internet Protocol” or VoIP.

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You, Your Brand, and Your Worth

by Employee ‎09-26-2016 08:00 AM

Carmen Wong headshot (1).jpgI remember coming home from school one day distraught. Still in my grade school uniform, I told my mother that I had been teased (yet again) for being different—maybe it was kids making fun of my name, or my hair…It didn’t matter. My takeaway was: I was not like everyone else. And that was bad.

 

My mother’s response shaped my life tremendously. She said, “Don’t you know that that’s what makes you special? That there is no other YOU?” It took a moment for her words to sink in. But I recall the shift in me from feeling lousy and unworthy to realizing that maybe she had a point. That maybe, just maybe, if I turned ‘different’ into a plus rather than a minus, I’d be O.K.

 

Decades into a successful career built off of my personal brand, I can say she was very right.

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Verizon Is Helping to Fuel the Adoption of Voice over Internet Protocol

by Employee ‎09-20-2016 07:50 AM - edited ‎11-08-2016 10:21 AM

When the analysts at Persistence Market Research (PMR) announced earlier this summer that the global VoIP services market would more than double over the next eight years it re-affirmed what many of Verizon’s customers already know - there are compelling reasons for businesses to adopt the use of VoIP.

 

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VZMBACAM-79_MBAannouncement_2016PetSweepsWinners_300x150_v1 (1).jpgIs saying goodbye to summer, which is never long enough, bringing your spirits down?  Are you missing the dog days of summer already?  Do you need a refuge from the craziness of increased traffic and the disappointment caused by shorter days?  Don’t despair—we have something that will place a smile on your face and put you in a better mood, regardless of the changing seasons.

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There are parents rejoicing and children lamenting as we enter the Back-to-School season.  We always think of this season as a time for children.  Kids running for the school bus, entering a new grade, or young adults embarking on their college experience—these are the sights of this time of year.

 

You may be experiencing some or all of these occurrences in your household, but how are you utilizing this Back to School season for yourself and your business? Change the paradigm as to how you think about this time of year.  It is not just for kids.  At the core of this season is the idea of new beginnings and learning information that will take you to the next plateau in life.

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Striking the Critical Small Business Social Media Content Balance

by Employee ‎08-30-2016 01:41 PM - edited ‎09-01-2016 12:06 PM

Anyone who caught my recent webinar, “How Shrewd Small Businesses Catch Customers via Social Media,” knows I am a firm believer that small businesses must use social media in conjunction with other digital or internet marketing tools to maximize ROI.

 

As Social Media Examiner’s 2016 Social Media Marketing Industry Report illuminates, the majority of small business owners aren’t connecting sales or ROI with social media spend and effort. While, conceivably, small businesses could use Google Analytics and even paid tools like Simply Measured, the likelihood owners go that direction is low. First, as simple as they try to make it, Google Analytics can be intimidating. Then, Simply Measured prices start at $500 per month . . . what the majority of small businesses can spend on their entire marketing program, offline and online.

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Every community has unexpected tragedies and people who need a helping hand.  We often expect that large corporations will run to the rescue but small businesses can make major impacts on our communities.  Local communities benefit greatly from small businesses as employers and partners in the success of the neighborhoods in which they’ve built their foundation.    It is important that small businesses have a presence in the community by showing their social responsibility.

 

What is Social Responsibility? It is when a company not only focuses on the bottom line but also recognizes their responsibility to society and how they can impact it. 

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Are you looking for ways to improve your small biz website’s rank on Google? Want to learn advanced search engine optimization tactics for your website? Enjoy the latest article by Evan Bailyn, our webinar speaker and best-selling author of Outsmarting Google and SEO Made Easy.

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The Small Biz Rewards Pet Pic Sweepstakes Continues… Is Your Pet Camera Ready?

by Employee ‎07-13-2016 07:13 AM - edited ‎07-13-2016 07:21 AM

Take Your Dog to Work Day has come and gone but the dog days of summer are still here.

 

Did you know Take Your Dog to Work Day was started by Pet Sitters International in 1999? Take Your Dog to Work Day allows employers and employees the opportunity to appreciate the companionship pets provide and promote pet adoption.   Although, the day is over, we encourage you to keep the spirit and the celebration of our furry friends going.  The Small Biz Rewards Pet Pic Sweepstakes is still accepting your pooches’ pictures.

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Verizon Small Business recently conducted a three-month study to find out what online and social media content matters the most to small business owners across America. A diverse pool of over 9,000 Small Business Rewards members completed the study in mid-June 2016. Respondents’ businesses included restaurants, small retailers, home improvement services, beauty salons, real estate companies, medical provider offices, veterinarians, legal services, non-profits, and churches, among others.

 

Here are a few interesting insights from the survey:

Most small business owners who completed the survey are interested in learning more about new technology (40.3%) and marketing (30.4%). Testimonials (12.5%) and new trends (11.6%) sparked a moderate interest. Surprisingly, infographic was the least popular type of content among small business owners (2%).

 

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About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

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Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


Kelly Boyd

Marketing Analyst, Verizon Business Markets

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Kelly is a member of the OOF Verizon Business Markets Creative & MarCom team where she leads social media marketing.


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