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Displaying articles for: October 2011

Employee ‎10-28-2011 07:52 AM

This week the Small Business Blog was filled with video messages about online safety and how to stay clear of security pitfalls in your small business.


The Blogosphere had a similar smattering of small business security and hacker-proof themed posts—after all, it is National Cyber Security Awareness Month! Amongst the hundreds of articles we pour through every week, there were a few we thought were worthy of passing along to you:



If you haven’t heard, there will be a Twitter Party Chat today at 11AM ET, which focuses on ways you can protect yourself and your small business from Internet security breaches. Be sure to follow @VZSmallBiz, @Verizon,@StaySafeOnline and @VZNana (Verizon’s own twittering granny!) and post with the hashtag #cybersafe.


Check back next week for some giveaways ($$)!


Have a great weekend!


This week’s Weekly Roundup was contributed by Ryan Morris, Social Media Manager for Verizon.

Employee ‎10-26-2011 08:24 AM

This week’s featured Security Matters video is focused on passwords. Good password management is one of the most effective data protection tools. Period. Below you’ll find some simple tips to maximize your password management effectiveness:


  • Always change default passwords (i.e. never use “password” as a password).
  • Use passwords with at least 8 characters.  When composing passwords, use combinations of capitals, numbers and special characters.
  • The 3 out of 4 rule will help you create a complex password – Upper case, lower case, Numeric, and Special Character – use 4 of the 4.
  • Use passwords that are easy to remember but hard to guess. One way to create a strong password is to think of a memorable phrase and use the first letter of each word as your password, converting some letters into numbers that resemble letters. For example, "How much wood could a woodchuck chuck" would become HmWc@wCc.
  • Avoid common words: Hackers use Dictionary attack programs that try every word in the dictionary.
  • Do not use your personal information (family names, pet names, favorite foods, etc.), your login name, the current month, or adjacent keys on the keyboard as passwords.
  • Change your passwords regularly (at minimum, every 90 days).
  • Use a different password for each online account you access (or at least a variety of passwords with difficulty based on the value of the information contained in each).
  • It is recommended that you don’t reuse passwords.
  • When changing passwords, change more than just one character.


Remember to keep your passwords in a safe place, not easily accessible to everyone… perhaps in a password protected document?  Please share any other security tips you may have. 


If you missed last week’s video on email and document encryption, click here.



Employee ‎10-26-2011 07:40 AM

At Verizon, securing confidential or sensitive information is one of our most important jobs.  To make this topic a little more fun we recently developed a series of entertaining videos for our employees that contain messages about why Security Matters.  We hope enjoy it.


We’ll launch one Security Matters video a week for the next six weeks on this blog.  The topic of the first video is email security, so watch the action as our character “Michael” learns about the importance of encrypting email and taking simple steps to protect sensitive company information – and find out if he can “unsend” an email.


Every day there is a considerable amount of information that leaves the company electronically.  




Much of this data may be confidential, proprietary, or sensitive information. 


Examples of this type of data are:


    • Personal client/customer information - Names, SSN, Credit Card Numbers, etc.
    • Source Code
    • Business plans or marketing strategy documents or contracts


If it is necessary to transmit your company’s sensitive or confidential information outside the company, review the document(s) to ensure any unnecessary information has been removed before sending.  These are some recommendation you and your employees can take when transmitting data:


  • Ensure you send to only authorized recipients
  • Ensure the data is reviewed and "scrubbed" as much as possible
  • Sensitive data must be sent in an encrypted attachment
  • Encrypted document passcodes should be sent through a separate  communication than the original email, such as through a separate email communication or voicemail or other verbal communication to the recipient


Depending on the word or spreadsheet software you use there should be options for you to password protect the document.


While setting up and putting in place this security measure may seem to be more work, it could prevent confidential information from getting in the hands of unauthorized recipients and possibly save your job.  This video shows how an employee inadvertently sent a confidential file to the wrong person – mistakes happen, but if you put in place the right measures, the consequences can be minimized.


Tell us how you ensure security with your employees.



[Editor’s note:  Verizon offers email encryption and document encryption. To review the encryption solutions from Verizon click here.] 

As always, these days, there’s mixed news about the economy and what’s happening on Main Street.  There are reports and more reports but at the end of any day, it’s what worked for you this week.   Yesterday I was on a TweetUp, aka Twitter Chat sponsored by FedEx that asked 10 questions about what you can do to better market your business – it featured Small Business Trends publisher and business consultant Anita Campbell.


The comments from small businesses and the recommendations on the chat are worth reading – learn how to market on a shoestring and more – just go to Twitter and enter the hashtag #fedexsmallbiz in the search field and catch the conversation.  Speaking of Twitter, check out these 5 facts about Twitter followers and how they interact with brands and businesses.


We’ve often heard it said that content is king and – not to harp – but it is definitely that in marketing these days.  B2B marketing, in particular is being driven by this.  Why?  Because that’s what businesses are looking for from one another – original content that can help them!


One of the best ways that you can up your marketing game is with a powerful tool that could get you better results than a Groupon deal – a mobile app.  Believe it or not, developers are all over the mobile app market and your upfront costs are minimal.


Finally, this week, be sure to check out this video trailer on security – we’ll be posting more shortly on security measures you need to take to keep your business secure while it gets growing!

Whether it’s sitting in a crowded airport or atop one of the seven wonders of the world, an explosion of technology has paved the way for professionals to take business calls from just about anywhere. Even from the Great Wall of China?

You might be surprised.


At the Enterprise Connect trade show earlier this year, we spoke to professionals about their habits, practices and attitudes on the changing nature of work, including “Where’s the strangest place you’ve ever taken a business call?”


Here's what people told us about their strangest places:




No question the business call – whether it’s a one-on-one call or a multi-person conference call – is a standby of office communications and can be a lifeline for a worker-on-the-go.“The virtual workforce could be growing,’’ according to “Managing the Virtual Workforce, a WorkSimple Infographic. Some 60 percent of office-based employees use “virtual teaming’’ technologies – including teleconferencing, texting and instant messaging – daily, according the Infographic.

At Verizon, with more than 30 years of experience in providing conferencing services, we understand the role of effective collaboration in driving business productivity – in the office or on-the-go. Verizon works with large business and government customers to manage global and often far-flung workforces with the use of advanced unified communications and collaboration (UC&C) and mobility capabilities to fuel the growing borderless work style.


But the flexibility of 24-hours-a-day, seven-days-a-week connectivity often also is not without its ups and downs. In “Is the Dream of Being a Mobile Worker Really a Nightmare?’’ Jason Reese discusses working while he is on vacation and taking conference calls from the beach. “In fact, right now as I write this I am sitting on a balcony looking out at the ocean. … While moments like this seem to capture the ‘dream’ of being a true mobile worker, there have been plenty of other moments over the past three days that make me wonder whether the idea and freedom of the true mobile worker is actually a nightmare,’’ he writes in a June 10, 2010 post on Gear Diary. “Beach view aside, I can tell you I’ve been on four conference calls (two while sitting on the beach) and constantly in touch while on a short “vacation.”’’


One can only imagine Jason, writing about this in his swim suit and flip flops. (See What’s Your Work Style – What’s Your “Uniform” for the Home Office? To vote in a Facebook poll visit here. )

As the nature of the world of work evolves, we want to hear your stories – where is the strangest placed you’ve ever taken a business call?


Send us your feedback – to what people are saying, what they are doing, and your input, including photos or videos -- on how businesses can move toward the future world of work. Comment on this blog; e-mail us at; or weigh in on our Verizon social media properties – @verizonbusiness on Twitter using the hashtag #VZFOW. Or on the Verizon Business pages on Facebook and LinkedIn.


Editor's Note:  This blog post is one of a series on the Future of Work that can be found at the Verizon Think Forward Blog.

Employee ‎10-17-2011 10:09 AM

Guest post from Buddy Scalera, a website content and analytics professional working at a marketing agency in New Jersey.  Visit Buddy’s digital marketing blog at Words + Pictures = Web ( or find him on Twitter @MarketingBuddy.


Like many small business owners, you probably rely on your website to be something of a living business card. Potential customers can explore descriptions of your services, view samples of your work, and get to know you better.


Setting up web analytics on your website will give you insights into what people are doing when they get to your website.  Additionally, you can get a better handle on which content gets the most views, which may need to be refined (or removed) and what you can do to help get further engagement or a sale. 


Setting up basic web analytics is easier and more affordable than ever.  In five (mostly) easy steps, you can tap into valuable digital insights.


Step 1. Understand Analytics.

When we talk about “analytics” we’re talking about insights that are captured when users visit your website.  It’s data that would be meaningless, if not for software that makes sense of it. For the purpose of clarity and simplicity, I’ll focus on the basics, so you can learn more about how people are finding your website and what they are doing when they get there. It’s a bit more complex than that, but let’s keep it simple in the beginning.


Step 2. Register for Google Analytics.

There are many analytics packages, but you need to watch your budget. The good news is that Google Analytics is (yet another) free service offered by Google. It offers all the basic features you need now and will scale up as your needs grow. Go to ( to register your free account.


Step 3. Add Code to Your Site.

If you maintain your website with your in-house team, it’ll be relatively easy to add Google Analytics code. Just follow Google’s straightforward instructions for dropping a few lines of code into every page of your website. If you aren’t comfortable with this sort of thing (and, hey, it can be a little intimidating), reach out to a local agency. Just be clear that you only need help placing the code and posting the files to your server. You’ll be analyzing your own data to save money.


Step 4. Begin Analyzing.

After everything is set up, Google Analytics will populate data into a friendly dashboard. Google Analytics does a great job of presenting the information so it makes sense, even to beginners. After a month, you’ll see some interesting trends, all charted in easy-to-understand charts. You can even download the data into Excel.


Step 5. Optimize.

Technically, this step should be one of the first steps in the process. But to streamline things, I skipped the step of identifying key performance indicators (KPIs) and conversion goals.  Just like your actual business, your website should have some measurable KPIs that help you keep a pulse on things. Your online KPIs may include people registering for your email newsletter or making a purchase. These are called “conversion goals.” You can set a dollar value to them, so you know if you are getting a positive return on investment (ROI) on your website.  Google Analytics makes it easy to measure these goals. Sure, you can set it and forget it, but you’ll get more actionable insights if you regularly monitor conversion goals. It’s an optional, but beneficial step.



Next Steps

Admittedly, this is a streamlined view of website analytics. But it’s free and something you can do yourself.


A specialty agency can take you to the next level, if you have a large, complex website or multiple websites. Depending on your needs, the agency may recommend you explore paid packages like Omniture ( or WebTrends ( Don’t be surprised if the experts suggest that you keep Google Analytics, since it is a scalable solution with outstanding features.


Going forward, you can teach yourself the advanced features. Check out “Web Analytics: An Hour a Day” by Avinash Kaushik (, which is available in both print and ebook format. It’s a breezy read tailored to people with modest technology skills.


So there it is. In five (mostly) easy steps, you can get started tracking the activity on your website. This can help you better understand the needs of your customers, based on what they do on your website. Plus, it’ll give you an edge over competitors who don’t tap into this valuable data.


Post any questions below or share any tips you have for using Google Analytics.


Employee ‎10-13-2011 09:31 PM

This past week, we learned about how to save money on products and services you regularly buy for your small business, work smarter from home and generate more referrals (get the live Twitter chat transcript here.)


The larger blogosphere covered a ton of issues, but here are a few we think you’ll find particularly interesting:


The more social networks you belong to, the higher your chances of generating more sales. Follow these tips grow your small business via LinkedIN. Read


If you don’t adapt, you’ll die. It’s the basic rule of human survival, war, parenting and even running your small business. Check out this entry from Small Business Trends that explores how to assess if it’s time to change your business structure. Read


As you know, Steve Jobs passed last week. The Web is chock-full of articles on the tech icon, but Guy Kawasaki’s entry really sums up some of the most salient lessons to be learned from Mr. Jobs. Follow these nuggets of advice to business greatness. Read


This week’s Weekly Roundup was contributed by Ryan Morris, Social Media Manager for Verizon Small Business.


Verizon Wireless Brings Discount Program for “My Business Customers”


Special Savings Designed for the SMB World, Exclusive to Verizon Customers



Starting today, Verizon Wireless’ business customers have access to significant discounts on business products and services they use regularly such as:


  • Office Supplies
  • Printing and Shipping
  • Merchant Services
  • Promotional Products
  • Custom Forms
  • Online Advertising and Development
  • Credit Reporting Services


The Verizon Discount Program was created to help our small- and medium-sized business customers reduce costs, drive sales, and enhance productivity.  A boon for users includes significant savings on frequently purchased products and business services from companies such as FedEx, FedEx Office, Office Depot, Verizon Merchant Services, and Rainbow Advertising, plus others.


Based on an example of a typical SMB purchase throughout the year, customers can expect to save over $1,500 in the first year of enrollment in the Program:

  • Shipping four overnight packages per month with FedEx and spending $2,500 annually with FedEx Office
  • Spending $200 a month at Office Depot
  • Utilizing Verizon Merchant Services to accept credit card payments
  • Spending $2,500 annually in promotional products


Getting into the discount program is easy.  Simply visit: and sign up.  Verizon’s business customers who subscribe to the company’s broadband, TV or phone services can access the discount page here. Oh, and enjoy the savings!






As workers across the globe get down to business in an increasingly mobile world, many telecommuters – IT consultants, work-at-home professionals, and the burgeoning wave of workers with flexible on/offsite schedules -- say they get more done when they work from home. But, chances are they may be putting in longer hours.


Managing mobile workforces can be a challenge. BusinessWeek’s “CEO Guide to the Virtual Workplace: Tip Sheet’’ provides Do’s and Don’ts of managing virtual workforces, including providing the necessary equipment and setting goals while also establishing necessary “face time’’ with employees. In addition, a key tip includes: “help them stop.’’


“The trouble with most virtual workers isn't that they slack off, but that they don't know when to call it a day. That's one reason they're 16 percent more productive than tethered counterparts,’’ the story said. “But that extra work can lead to burnout. Encourage employees to have personal lives.’’


At the Enterprise Connect trade show this year, we spoke to professionals about their habits, practices and attitudes on the changing nature of work, including how often they work from home and what their boss’s expectation was when they did. (See What’s Your Work Style – How Often Do You Work from Home and What Does Your Boss Think?) We also asked about their typical day when they worked away from the office. Did they work longer hours? Here is what we found:


In a June 2011 report “The State of Telework in the U.S.’’from the Telework Research Network regular telecommuting rose 61 percent between 2005 and 2009. It’s expected that the number of regular telecommuters will grow 69 percent by 2016, compared with today. According to the report, in general, large companies are more likely to allow telecommuting. “The biggest barrier to telecommuting, by a wide margin, is management fear and mistrust,’’ the report said. View the full Telework report.


At Verizon, we work with large business and government customers to manage global and often far-flung workforces with the use of advanced unified communications and collaboration (UC&C) and mobility capabilities to fuel the growing borderless work style.As the nature of the world of work evolves, we want to hear your stories – what is a typical work-from-home day?


Send us your feedback – to what people are saying, what they are doing, and your input, including photos or videos -- on how businesses can move toward the future world of work. Comment on this blog; e-mail us at; or weigh in on our Verizon social media properties – @verizonbusiness on Twitter using the hashtag #VZFOW. Or on the Verizon Business pages on Facebook and LinkedIn.


Editor's Note:  This is one of a series of posts on the future of work published on the Verizon Business Think Forward blog

here.  You'll also find video content there filled with comments from employees and business owners about their thoughts on where the future of work is headed.

Employee ‎10-13-2011 10:31 PM

Guest post from John Jantsch this month’s featured author from the Verizon Author Series. John is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.



Businesses run on referrals. Just ask any business owner or salesperson what the number one source of new business is and you’re likely to hear some variation on the theme of referrals.


But, ask that same business owner, marketer or salesperson what they do to consistently generate referrals and you won’t hear much.


I’ve always struggled with this idea. It’s like knowing that your car needs gas, runs way better on gas, but then heading out on a long trip without any idea if there are any gas station along your route.


The fact that most referrals happen by accident leaves many business to conclude that the only way to get referrals is to sit and wait.


If you deserve referrals, because nothing I’m writing about here will change that reality if you don’t, you have every reason to make systematic referral generation a core marketing strategy and here’s how:


Target Your Sources – The first step in referral generation, heck in marketing, is to have a very clear understanding of what and who actually makes an ideal referral. If you don’t have a crystal clear understanding of this, how are you going explain to your referral sources how they might spot the perfect referral? This is the number one referral killer out there. If you can explain in sharp detail what a great referral looks like, it’s more likely that I’ll conjure up a list of several people that fit that exact picture – help me do that!


Educate Your Sources – Take the time to teach your best referral sources how to talk about your business in ways that spark interest and spell out the value of doing business with you. Single out every business that has ever referred a prospect and ask to meet with to teach them the value they’ve received and how and why to refer your business. Give them the actual words to use to describe what you do that’s ‘Wow’. Create marketing materials and tools for them to put in a referred prospect’s hands and show them exactly how you treat a referred lead when you get one.


Motivate Your Sources – You may find that offering cash rewards for referrals gets people motivated, but more often than not your customers, the ones that know your magic best, will be more motivated by a creative promotion that turns your referral program into a game for them, allows them to earn something worth more to them than cash (like free services or special perks) or acknowledges their contribution through charitable donations.


Reward Your Sources – Every business has those referral zealots. They can’t stop talking about your business to all they meet. Take those folks and give them a big hug, they are gold. Find ways to make them part of your team. Bring them into marketing conversations, put them on an informal advisory board and create special events for them. You will get referrals from rewarding this group than any other effort your might enact.


Get More Sources – The greatest overlooked referral opportunity lies in the development of a strategic referral network. Some businesses have a business here and there that they may trade leads or collaborate with on a pitch, but I’m talking about something far more integrated than that. Think in terms of building an entire team of best of class providers for every need your clients may have. The idea here it to turn yourself into the “go to” source for anything your clients need. Do you think that could make you more valuable to them?


The trick is to attract the right partners and this starts by asking your existing clients what other businesses should be on you team. Once you combine this information with your own observations, you can reach out to these businesses and ask them to teach you the best way to introduce them to your clients – I guarantee this will get their attention.


Ignite Your Sources – Once you get the attention of a handful of partners show them opportunities to benefit just by association. Interview them and place the video on your site, allow them to submit a guest blog post, offer them e-books you’ve produced and allow them to co-brand the content and distribute it, offer to do a free educational workshop on a hot topic for their clients, and create logical ways to start introducing them to your clients.


When you make these kinds of opportunities readily available to your partners you stand a far greater chance of gaining their trust and attention – just the kind of thing that will get you and your business intentionally referred to their entire customer community.


So, how do you engage with those customers that refer your business to their contacts?


Editor’s note: Read the tips John Jantsch shared during our live Twitter chat.   Follow us on Twitter @VZSmallBiz ( to learn of our next Twitter chat.


Additionally join us for a live (free) webinar presented by the Verizon Small Business Center which will feature John as a guest presenter on Thursday, October 20 at 2 p.m. ET.  This will be a great opportunity to ask John your questions. Click here to register (or go to


To win your free copy of The Referral Engine be one of the first 15 people to send an email to telling us you’d like a copy of John’s book.  Of course, in the email, do share with us how you offer good service or what’s so loveable about your business as that’s one of the reasons people refer a business because they had a more than pleasant experience working with the business.

Employee ‎10-07-2011 09:38 AM

Happy Friday!  I found several interesting article that are worth a peak.  Enjoy reading…


October is National Cyber Security Awareness Month and all throughout this month we’ll offer some tips and information (quirky videos) that you can repurpose and share with your employees.


No company is completely safe from a possible data breach.  Is yours prepared?  Read this article to learn more.


Does your company collaborate with SharePoint?  Are you concerned about security?  Read this article to learn about some security challenges with this popular platform.


Are you looking for ways to show your customers you appreciate their business?  Read the following article for tip. 


If you miss our earlier post about the lack of payment card industry compliance leads to data breaches check it out by clicking here.


Note, October is also Domestic Violence Awareness Month and we recently put up a post about why this issue matters to your business.  I hope you’ll put in place a policy to help employees who may need it.


Lastly, if you seek some insights to help grow your business check out these free webinars from Verizon.  The guests are all experts in their field and the last one was focused on social media


Have a great weekend!


Today’s roundup was compiled with the help with Maureen Burch, product strategy manager for Verizon.



(view in My Videos)

Employee ‎10-13-2011 08:55 AM

October is known for being Breast Cancer Awareness Month.  It’s also Cyber Security Awareness Month.  But did you know it’s Domestic Violence Awareness Month?  The issue of domestic violence is not widely discussed, which is why many call it the silent epidemic.  That’s why I invited Kim Wells, executive director of Corporate Alliance to End Partner Violence to discuss this issue and why it matters in the workplace.


Kim said: October is Domestic Violence Awareness Month, an opportune time to educate employees about the impact of domestic violence and to evaluate the policies employers have in place to keep their workplaces safe and productive. 



Why should employers care about domestic violence? 


In a national survey of full-time employed adults, 21 percent indicated they were victims of domestic violence – and 64 percent indicated their ability to work was significantly impacted*. 


Studies also show that victims lose a total of nearly 8 million days of paid work a year—the equivalent of more than 32,000 full-time jobs, and that the cost of domestic violence to the U.S. economy is more than $8.3 billion in medical care, mental health services and lost productivity.


Are there simple steps employers can take to address domestic violence?


There are steps employers of any size can take to address domestic violence and keep their workplaces productive and safe.


Most importantly, employers should try to help by suggesting the employee get help.  It’s a very sensitive subject… and yes, that black eye could really be from an accident.  However, if you suspect an employee or a colleague is in an abusive relationship, you should try to offer help.


What I suggest is putting this in your company’s policy. Having established program on domestic violence, integrating both proactive education on the issue and guidelines for addressing domestic violence at the workplace helps to bring this issue to the light and lets employees know this behavior is not tolerated.


What should be included in a policy?


A policy should include these things: a clear definition of domestic violence, a clause prohibiting violence and/or threats of violence, the employer’s commitment to addressing domestic violence as a workplace issue, and clear direction on where and how staff can get help if needed. 


(A sample policy is available at


Should training should be provided?


Yes, employers or managers should be trained to recognize signs of violence for potential victims and perpetrators. Local domestic violence service providers often can assist with this training at little or no cost. Because you as the business owner or the manager must be careful to address concerns in the context of employment (unless the employee self-discloses), managers must know how to respond—to appropriately address changes in behavior that is affecting performance. They should also know how to refer an employee to internal or external resources.  Managers should not give personal advice or counselling.


Employees should be trained to understand domestic violence, identify possible warning signs, and respond sensitively and confidentially to an abused co-worker. As in the case of managers, co-workers are not counsellors and should not give personal advice, but should refer to internal resources like human resources or an EAP, or external resources like the National Domestic Violence Hotline (800-799.SAFE).  Verizon Wireless customers can quickly reach the National Domestic Violence Hotline by dialing #HOPE.


There are great training tools out there.  Corporations, community organizations, nonprofits and government agencies have used “Telling Amy’s Story,” the award-winning documentary about a domestic violence homicide – of a Verizon Wireless employee – to illuminate the complexities of domestic violence and its impact on the workplace. 


It’s also important to incorporate information about domestic violence into employee orientation, handbooks, intranet-based human resources information, etc. Employee wellness fairs, workplace safety programs, town hall meetings, and family issues seminars are effective venues for sharing information about domestic violence.


Any final thoughts?


Employers who take on the challenge of addressing intimate partner violence as a workplace issue are true leaders. This month, I encourage you to educate employees about the impact of domestic violence and to evaluate the policies you have in place.  You can find more information – including a sample policy – at in our Take Action/Starting a Workplace Program Section.  


The Corporate Alliance to End Partner Violence (CAEPV) and Verizon Wireless joined forces to increase employer and employee awareness of domestic violence as a workplace issue and are offering tools to respond to it through the CAEPV HopeLine® from Verizon Webinar Series, which will run through December 2011.  For more info on the webinar series, please visit:


The Corporate Alliance to End Partner Violence is the leading force in the fight against domestic violence, and the only national organization of its kind founded by business leaders and focused on the workplace.


* Source: Corporate Alliance to End Partner Violence (CAEPV)

**Source: U.S. Centers for Disease Control and Prevention (CDC)




Editor’s note: Domestic violence doesn’t just affect the victim, but in a home where there are children, it has a devastating affect on their growth… according to the National Coalition Against Domestic Violence, witnessing violence between parents or caregivers is the strongest risk factor for transmitting violent behavior from one generation to the next.  Please join Verizon in putting an end to domestic violence. Check out this video and share it






Employee ‎10-05-2011 08:55 AM

It’s October and we’re excited to introduce another expert in the Verizon Authors Series: John Jantsch a marketing consultant, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.


The best part of the Verizon Authors Series is that we’ll be giving away John’s book The Referral Engine all this month.  You’ll want to read this book because John will share insights he gained from interviewing small businesses and how they got their customers to refer them business. Word of mouth is key for growth especially for small businesses.  You can make your business more referable and John has a systematic approach (watch his video à  


John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.


He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.


John’s practical take on small business is often cited as a resource in publications such as the Wall St. JournalNew York Times, and CNNMoney.  To get tips directly from John find him on Twitter or Facebook.


Your first chance to get real-time tips and advice directly from John is during the live Twitter chat we’ll have with him on Wednesday, October 12 at 12 p.m. ET.  Just follow us @VZSmallBiz ( or search for #bizbooks.


To get offer more insights from John this month, be sure to check back as he will share a couple of new guest blog posts.  Also, join me for a live (free) webinar presented by the Verizon Small Business Centerwhich will feature John as a guest presenter on Thursday, October 20 at 2 p.m. ET.  This will be a great opportunity to ask John any questions.


To win your free copy of The Referral Engine be one of the first 15 people to send an email to vzsmallbiz@verizon.nettelling us you’d like a copy of John’s book.  Of course, in the email, do share with us how you offer good service or what’s so loveable about your business as that’s one of the reasons people refer a business because they had a more than pleasant experience working with the business.


Should you have any questions for John, don’t hesitate to post it below, we’ll do our best to get John to answer as many questions as possible.




About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


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About the Authors

Sandy Lee

Social Media Lead: Verizon Business Markets

Photo of Sandy Lee

Sandy is a member of Verizon Business Markets marketing team where she leads social media marketing.


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