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Displaying articles for: February 2012

So your business is more organized and you have a focused business strategy; now it may be time to develop a disaster recovery plan.


Yes, we’ve done a couple of these posts on having a disaster recovery plan in place, but that’s because this is important. Great plans include making the most of your resources and opportunities for growth while being acutely aware of the risks and challenges so you can minimize trouble by having a well thought-out recovery approach.


According to research by the University of Texas, only 6% of companies survive a catastrophic data loss, while 43% never reopen and 51% close within two years. In spite of those shocking statistics, Gartner Research estimates that only 35% of small and medium businesses have a comprehensive disaster recovery plan in place.


It might feel like focusing on the negative, but it’s just good business to be prepared.


Happy Friday!  We found some interesting articles and hope they’ll provide some insights to help you run your business better.  Happy reading...




Guest post from Shirley Chun in California, small business marketing manager for Verizon.  To get news specific to California, follow @VZCABiz (



A hearty shout-out to Great American Funding Corporation in Westlake Village, CA owned by  Steve Marche who has been a business owner for the past 30 years with extensive experience in the mortgage loan business.  He has been through all the ups and downs of our economy and has much experience in securing loans for residential and commercial properties.


He found that running a business is thrilling, challenging, and there's never a dull moment. He is a knowledgeable resource in the mortgage business and has found Verizon to be a key resource in his business’ success.


Name Verizon’s New Small Business eNewsletter – Winner Gets $1000!

by Employee ‎02-21-2012 01:44 PM - edited ‎02-22-2012 10:16 AM


Guest post by Craig Staley, Verizon's small business digital communications specialist.


It's a brand new year for all of us and starting in March, the Verizon eNewsletter that we send out monthly to all of our small business customers will have a new look.  However, it needs a new name and we want to solicit your help.  This is an eNewsletter that goes out to small business owners so it only makes sense for you – our community of small business owners – to name it.


Whether you are creative or not, just submit a name for this new Verizon eNewsletter – up to three entries per business -- for the chance to win a $1,000 American Express Gift Card. 


Your imagination, your drive and your ideas help to fuel the success of your small business so take a few minutes and tap into that same energy and come up with some names for our eNewsletter.  You could be investing that prize money back into your business or use it to treat yourself to a weekend trip -- or towards that new smartphone you didn’t get last holiday! 


Cash (and Credit) is King – So, Wear the Crown

by Paul_Macchia ‎02-20-2012 12:59 PM - edited ‎02-20-2012 01:49 PM

Getting paid is a major hurdle for SMBs as many do not have the capability to accept credit card payments.  Verizon Wireless and Intuit helped changed that in mid-2011 when we teamed up to deliver GoPayment, for Verizon Wireless customers in the sole proprietorship or SMB arena.


Because you are busy, we poked around online and found some interesting articles that may help you run your business better.  Click “read more”… happy reading!


Guest post by Craig Staley, Verizon's small business digital communications specialist.


Last year, we interviewed 1,500 small business owners, like you, in an attempt to better understand what impacted your world on a daily basis.  One of the themes that seemed to resonate with most owners was the notion of being time-deprived—especially when it comes to finding new customers and growing your business.  As a small business owner, you probably spend most of your day interacting with your existing customers:  in-person, on the phone, through the mail and over the Internet.  That doesn’t leave you with a whole lot of time each day to focus on “how” you’re going to grow your business.


What if Verizon had a solution to help you?  What if we could help you to build your network, help you to find new audiences for your products and services, and help you to grow your business? 


In our book, that’s what we’d call a “win/win”.  And, that’s why we’re excited to introduce our latest tool to help you, our small business community:  WeCommerce.


You can find it at  It’s easy to use, takes just a few minutes to create your business profile—and it’s FREE to join! 



Women: Use Technology to Grow Your Business

by Employee ‎02-15-2012 08:44 AM - edited ‎02-15-2012 08:45 AM

Guest post from Marissa Mitrovich, director, public policy and corporate responsibility for Verizon.  Follow @mpmitrovich on Twitter.

(photo taken with her smartphone: Marissa with Marie Johns, Deputy Administrator of the US Small Business Administration)  


Earlier this month, I attended a very powerful event:  The White House Business Council and Small Business Administration hosted the Urban Economic Forum at Barnard College, a women’s college, in New York City.  The venue was thoughtfully selected, as the entire day was dedicated to women.


While there were many invaluable pieces of advice offered to women throughout the day.  One of the key takeaways – and the advice that was repeated throughout the day by multiple people, but first mentioned in the morning by Susan Lyne, Chairman of Gilt Groupe Inc., an e-commerce company that pioneered “flash sales.”  She told the women in the room that they must embrace technology. 


Susan indicated that technology was going to allow women to maximize the reach of their business, increase their efficiency, and help them cut costs. 


While you run a business, your email inbox is most likely filled with some personal matters too.  As you look to sway your sweetheart via the world-wide web, you should also be aware that online scammers are looking to romance your bank account and personal information at your expense.


Verizon’s security software partner McAfee is predicting that the lovers’ holiday themed email spam will quadruple worldwide by Feb. 14th.  McAfee cautions, that clicking on messages promising great deals on gifts for the loved one or clicking on links in those messages could result in malware being downloaded on your computer.  These dangerous links and malware are designed to compromise personal and financial information of those falling victim to them.



Use TV to Entertain Your Customers and To Stay Informed

by Employee ‎02-14-2012 07:21 AM - edited ‎02-14-2012 08:25 AM

Guest post from Pamela Harris-Straughn, small business marketing manager for Verizon.  If your small business is located on the east coast visit


With some businesses it just makes sense to have television to entertain your customers.  I’m not just speaking about the usual bars, pubs and some doctor or dentist’s office.  TV in a waiting room will help to distract your customer from staring at the clock if you are running late.  Even if none of your customers visit your business, TV service can help you and your employees keep up with the latest news.


While there are a number of TV service providers small business owners in Medford, Massachusetts now have a new choice!  Verizon’s FiOS TV is now available to small businesses and consumers who can get the nation’s most advanced, all-fiber-optic network directly to your door.


Guest post from Ramon Ray, editor & technology evangelist,, shares 10 Ways To Build Mutually Profitable Relationships Online and In Person.



Networking is one of the most important activities a business person can do. There are several reasons why network is important:


-          Networking gives you access to peers who can give you advice;

-          Networking helps you find potential new customers;

-          Networking can be a great source to find new employees; and

-          Networking helps you find vendors that you may need (cleaners, consultants, lawyers, etc.).


These are just a few of the reasons why networking is important.


Continue reading to get some of my tips... of coursem to get all 10 tips on how I network to build mutually profitable relationships online and in person, join the live free webinar presented by the Verizon Small Business Center this Wednesday at 2 p.m. ET.  Click here or go to to register now



Taking Command of Push-To-Talk – With the Casio G'zOne Commando

by Paul_Macchia ‎02-13-2012 07:43 AM - edited ‎02-13-2012 07:50 AM


In today’s business environment, “instant” and “at the push of a button” seems to resonate across the ecosystem when it comes to communication.  Fortunately, through Push-to-Talk (PTT) technology, businesses can make an instant connection with someone on their call list, and speak about the issue at hand without waiting for a phone to ring.


No matter what line of business you are in, construction, transportation, medical, manufacturing, professional services, etc, a mobile phone with Push-to-Talk offers many features and top line benefits including:



Guest post by Nellie Akalp, CEO of, an incorporation filing service company.  Nellie is a strong advocate in educating small business owners and entrepreneurs about the importance of protecting their assets and is responsible for overseeing and managing the daily operations of the business. She blogs regularly at Mashable and Tweets from @Corpnet.



For most small business owners, the process to incorporate or form an LLC is an unfamiliar road to navigate. After deciding which business type is best, the next question is where. And most often, small business owners think they should decide between Delaware and Nevada.


Both Delaware and Nevada are hot choices for incorporation. And there’s good reason. Larger corporations often choose Delaware as their state of incorporation, because it offers some of the most developed, flexible, and pro-business statutes in the country. Nevada is a popular choice for businesses due to its low filing fees, as well as the lack of state corporate income, franchise, and personal income taxes.


To be sure, these are compelling advantages. However, they’re not for everyone.


Guest post by Craig Staley, Verizon's small business digital communications specialist.


If you’re like millions of Americans, you’re probably experiencing some level of withdrawal—having come to the realization that, with the culmination of the Super Bowl this past Sunday—you’re going to be without American football for the next six months or so! 


But, while you’re saying “game over”, we’re saying it’s “game on” for Small Business! 


Verizon just launched a promotion available to small business owners who are not currently Verizon phone and Internet customers.  We call it our “Worry Free” Solutions Bundle. 


Why?  Because we’re making it easier and more convenient than ever for small businesses to start saving money by removing many of the barriers that, in the past, have kept you from enjoying America’s premier voice and broadband networks. 


Questions to Make You Say “YES” to a Tablet

by Kathy_Johnson ‎02-07-2012 08:17 AM - edited ‎02-07-2012 08:20 AM

Consumers as well as small and medium-sized businesses (SMBs) have widely adopted the tablet technology and have found multiple ways to incorporate its use into their everyday lifestyle.  The tablet marketplace is growing as more small and medium businesses look to leverage technology to be more productive.


What’s great is App developers have jumped deep into the fray, which is evident by the vast amount of business apps for tablets that are available for any and all operating systems – helping you to run your business more efficiently.   Whether you own your business or work for a small company, there are business apps that can help you enhance your productivity while on the go. 


Weekly Roundup - Tax Tips, Discounts and Get the Price Right

by Employee ‎02-03-2012 01:44 PM - edited ‎02-03-2012 01:45 PM

Hello Weekend!  We found a few articles that we thought you might enjoy this week.



Guest post by Craig Staley, Verizon's small business digital communications specialist.



At Verizon, we’re always striving to bring additional value to our small business customers whenever and wherever we can.  That's why we're committed to helping small businesses to save money through the Verizon Discount Program.  With partners such as FedEx, Office Depot, and more, we're helping you to save money on the things your business needs to function every day.  The benefits of being a Verizon small business customer is that you can  sign-up for any of the offers by visiting; look for the Verizon Discount Program link (under ‘Quick Links’).  We even have a sweet deal for adding services from Verizon Wireless.


About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


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About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.

Kelly Boyd

Marketing Analyst, Verizon Business Markets

Photo of Kelly Boyd

Kelly is a member of the OOF Verizon Business Markets Creative & MarCom team where she leads social media marketing.


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