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Verizon Business Markets Blog

Better Way Challenge – Winners Have It All!

Nickel Contributor ‎08-03-2010 11:32 AM

1339i99B9602C882AE70DDuring the first few months of the year, Verizon and Cisco put forth a challenge to small business owners, asking them to put their best foot forward with video submissions that described the challenges they faced growing their business.  The Better Way Challenge offered the grand prize winner a consultation with renowned technology evangelist and business startup expert Guy Kawasaki.


The grand prize winner – Dr. Ronald Banks of Pasadena, CA – recently had his consultation with Kawasaki via Cisco Telepresence.  He also won a $2,000 American Express Rewards card as part of his grand prize.  Banks won the competition with his video entry on what he’d like to do to grow his practice.  You can view it here.


Kawasaki spent time with Banks talking about what’s important for small businesses in their planning. This report recounts some of Kawasaki’s observations regarding the need for effective websites to help people find your business and keep coming back.


In addition to Banks, two runners-up were selected from among the video submissions - Carmen Dawson of Advanz, LLC in Erie, PA, and Lisa Hickey of Media We in Belmont, MA.  You can view the Advanz video here and Media We’s submission here.  Each runner up received a one-hour consultation from the Cisco small business team as well as a $1,000 American Express Rewards Card.


All three consultations were tailored to the specific business needs of the winners and focus on ways in which collaboration and online resources can make their businesses more efficient and competitive.


While our contest was used to promote the Verizon Small Business Center as a resource for businesses, it also was designed to help entrepreneurs think about what steps they can take to use online collaboration, social media and related tools to build a solid foundation for their business.



Check Out the Verizon Collaboration Center for a month free - no obligation - and learn how to better connect with colleagues and customers to share work real-time.  You don't even have to be a Verizon small business customer to take advantage of this offer!



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Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


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About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.