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Verizon Business Markets Blog

The New BFF - Black Friday Forever

Employee Emeritus Employee Emeritus ‎11-24-2010 08:36 AM

presents.JPGIt’s HERE – Black Friday Forever. . . or so it seems, especially with TVs and toys.  This year, so many retail outlets have made their Black Friday pricing available since the beginning of the month, giving it a new name: Black November.  Some large retailers even claim they began BFF in July.  The good news is, consumers are expecting to spend more this year and more than half are likely to use online coupons and promo codes. And look out for the Just-In-Time Consumers who are behind on their shopping.


Whether you’re a retailer or not, the final push to offer (and for consumers to get) the best deals for the holiday season has begun.  In fact, according to these PR trends, free shipping will continue to be a great way to attract and keep customers.  Now is the time to attract customers by offering “special” or “holiday” discounts.


If you do offer free shipping to customers or discounts, you’ll still have to pay for it and make up for it somewhere…If you’re a Verizon small business customer, discounted shipping rates and credit card processing are available to you through the Verizon discount program, which helps to lower your cost.


Still wondering about trends for this buying season, check out this Yahoo! Shopping survey and expect a heavy Cyber Thanksgiving and Cyber Monday push with specials to coincide with Black Friday.  Whatever you call it, whenever you do it, you’ll be joined by millions of others in the biggest sale of the year – so, if you’ve got something to sell, now’s the time!


And don’t forget, during this holiday shopping season Verizon is encouraging and urging small businesses to support one another by shopping at a local business.  We’re even giving qualifying small businesses a $25 AMEX gift card to do your part to support local businesses in your area, click here for more information.

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About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

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Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.