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Verizon Business Markets Blog

Employee Employee ‎03-15-2011 11:43 AM

bread.jpgAfter several “hints” from mom, I took my parents out to dinner to one of their favorite Italian restaurants the other night. After all, the restaurant shaves 50 percent off entrees on Mondays. The first thing I noticed was all the buzz in the dining room on that chilly, drizzling Monday night and that they changed the bread. 

 

Instead of the boring – but very good – rolls, the basket came with four different variety of breads… one almost in a shape of a croissant, the other with a little bit of sauce on it… how refreshing I thought.  It got me thinking that this is what all businesses should do, but don’t do enough: change things up.

 

No one likes the same old, same old… yes, ‘same old’ is comforting and good, but make it your blanket – not your business.  Dining at a restaurant is an enjoyment, a treat, a time to celebrate or a time to reunite, catch up or get to know someone.  To change up the dining experience surprises regulars and may be the very thing that keeps them coming back – to see what’s new. And if the change is less than welcomed, a smart business owner turns that into an opportunity to engage their customers and ask for their feedback.

 

Changing the décor slightly; changing or adding on to the menu with “specials” – consider and interpret your customers’ historical feedback to help you shake things up a bit -- like the new bread. (Of course, the 50 percent discount helped get us in the door.)

 

This restaurant’s business has been booming since they implemented the discount years ago and a competing – also Italian restaurant a few doors down (no lie) – also offers 50 percent off its entrees on Mondays.  On the way out, I noticed on their board that they had expanded the discount to two days, including Tuesdays now.

 

Bottom-line, if you are running a restaurant or any type of business consider changing things up.  Perhaps change is a new website – to keep your place up to date and to give patrons, clients or customers a sense of newness.  It doesn’t have to be anything drastic or huge… something as simple as changing the bread catches people’s attention. It caught mine and I was pleasantly surprised. Now, I’m wondering what they will change next.  Who doesn’t like experiencing something new?   

 

Tell us below what you’ve done to keep your business ‘fresh.’

      

 

About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


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