Healthy Businesses Don't Just Happen
Guest post by Frank Coker, CEO of Corelytics.
The health of your business is, in many ways, much like your personal health.
Regular check-ups help you understand if anything is going wrong. These routine check-ups include quick checks, like blood pressure, pulse and weight. Others are more detailed and require a lab expert, like blood sugar, for example, or cholesterol. Not only do these visits give you an idea of where your health is in the moment, over time they establish a pattern. If your pattern indicates you’re headed for a problem, you can start working to prevent that problem long before it takes its toll. Preventative measures dramatically reduce the cost of treating a problem, increase your odds of fixing it and decrease the stress that comes along with that fix.
Health check-ups for your business
The health of your business operates the same way. Regular check-ups are vital to the health of your business and the list is similar:
1. Check business vital signs early and often.
2. Look for metrics that are outside of normal ranges.
3. Treat high-priority problems immediately—don’t let them get worse.
4. Look for trends that indicate problems are ahead. This is where preventative action is needed
5. Set priorities to take care of the most pressing problems first and then prevent problems from occurring in the future.
6. Set goals in high priority areas.
7. Define corrective or preventative actions.
8. Monitor progress toward defined goals.
9. Repeat the whole process on a regular basis.
Knowledge is not enough
Sure, most people know they should be disciplined when it comes to checking up on their business. Just like they know they should eat their vegetables and exercise. The difference comes from actually acting on that knowledge, and that’s the hard part.
I work with a lot of entrepreneurs who are good at what they do because they’re not naturally inclined to routine and repeatable processes. If that’s you, it’s important to find the best way to integrate these disciplines and structures. Whether this means building discipline or surrounding yourself with people who are good with routines, executing regular check-ups is the only way to keep your businesses healthy.
Do you know the health of your business?
Overcome Marketing Myths To Reach Your Full Potential
Guest post by Justin Blaney, featured Verizon Small Business Webinar Series guest, entrepreneur and No. 1 best-selling author of six books including “Evan Burl and the Falling.” Recently, I wrote about a new twist to marketing your business and/or yourself. If you missed it, click here. There are a lot of misconceptions about marketing. I learned a lot of them from business people, business school and innumerable business books. Here are a few examples of the things I was taught that were proven by experience to be myths: • Marketing is important, regardless of the outcome. I’ve found that marketing is worthless if it isn't effective for lead generation and increasing your sales. • Good marketing can increase sales for any company. Marketing can cause a spike in interest for just about any business, but increasing sales is a multifaceted beast. The quality of your product, the service that supports it, how you use your sales tools and your business model are just a few of these facets. Marketing alone won't make the difference. • Companies can't succeed with bad marketing. I've seen many companies firsthand who have done little to no marketing (and the marketing they did was horrendous) and still achieve enormous success. • Networking is not marketing. This is actually true, if you keep networking narrowly defined. However, if you expand your definition, you’ll find that networking is a very important aspect of marketing. It can also be one of the most powerful, easiest and lowest cost methods of generating qualified leads and increasing sales. • Success in business is all about who you know. It's far more important to consider who knows you. This is pivotal for inbound marketing. I'm convinced these myths hold a lot of people and businesses back from reaching their full potential, not just potential for growing their business but for enjoying what they do for a living. There's a whole world of opportunity out there just waiting for those who can see the possibilities, but it's going to take a shift in the way we've been trained to think about the most basic principles of marketing. This is an exciting time to live in. Changes create opportunity for new thought leaders, non-profits and businesses to jump in and rise quickly to the top. It’s going to be a journey, and I hope you're as excited as I am.
If you haven't done it yet, please register - for free - to join me live (http://vz.to/1E28oDM) tomorrow as I share tips on how to increase sales leads as a part of the Verizon Webinar Series.
Visit inkliss.com/verizon for more information on how helpeting can help your business and to download the free ebook, Famously Helpful, an in-depth guide to lead generation and growth through helpeting. Justin Blaney is the #1 bestselling author of six books, including Evan Burl and the Falling. He has founded more than a dozen businesses and nonprofits which made him a millionaire at the age of 25. He has since lost his fortune several times over, but through the ups and downs discovered the work for which he was designed.
The New Way to Market: Helpeting
Guest post by Justin Blaney, featured Verizon Small Business Webinar Series guest, entrepreneur and No. 1 best-selling author of six books including “Evan Burl and the Falling.” Marketing is broken Marketing has changed. Saturating the world with ads isn't enough. Making a superb product and hoping everyone finds us isn't enough either. We need a new method, a strategy better suited to the modern, oversaturated, mile-a-minute marketplace. This may sound surprising, but the best method I’ve found for cutting through the enormous clutter of this busy world is pretty simple. It's being helpful. You may be thinking, “What? That's the big idea?” That’s it. I've seen this approach work so well that it can do more than advertise a product. I've seen it work with finding jobs, donors and customers. This deceptively simple idea flips upside down the traditional ideas of advertising, self-promotion and hype. Instead of being all about us we get to be all about others. It's refreshingly counter-cultural and effective at the same time. This concept is so important that I’m convinced it’s the way businesses and individuals are going to market themselves for years to come. Helpeting The word helpeting was born during a presentation, when I was trying to describe the differences between helping people and marketing. “It’s like helping people instead of marketing,” I said. “Like…helpeting.” Someone laughed and I'm still not sure if they were making fun of me or delighted by the possibilities, but I took it as a confirmation. Welcome to the helpeting revolution. Helpeting is based on serving others instead of promoting ourselves. Some people call it inbound or content marketing, but helpeting is much more than that. I’ve seen it work powerfully in the lives of many of my mentors as well as companies and thought leaders who have used these ideas to generate leads and achieve an incredible level of success. Helpeting is a new word, but it's an old idea. If you study successful business people carefully, you'll see it in action. Take a look at Rick Wong. Rick is a sales expert who’s had a great deal of success. He's run major divisions of Microsoft and Hewlett Packard. He had quarterly meetings with Michael Dell for a season. When you talk with Rick, you're talking with someone who knows his stuff. When we first met, he told me about Lisa Hufford, who runs an enormously successful consulting firm that was about to break $50 million in revenue. “She’s only been at it a few years,” Rick said. Then he leaned forward and added, “Lisa is so successful because she loves helping people." As I got to know Rick, I realized that the secret of Lisa's success is also the secret of his. People like Rick and Lisa achieve a disproportionate amount of success because, in part, they're willing to go to extraordinary lengths to help others. They have influential friends who would do anything for them and swarms of advocates who recommend them constantly. Being helpful is a trait that follows, and precedes, successful people wherever they go. In my next post, I’ll share the many misconceptions about marketing.
If you haven’t done it already, please register – for free – to join me live (http://vz.to/1E28oDM) next Wednesday as I share tips on how to increase sales leads as a part of the Verizon Webinar Series. Visit inkliss.com/verizon for more information on how helpeting can help your business and to download the free ebook, Famously Helpful, an in-depth guide to lead generation and growth through helpeting. Justin Blaney is the #1 bestselling author of six books, including Evan Burl and the Falling. He has founded more than a dozen businesses and nonprofits which made him a millionaire at the age of 25. He has since lost his fortune several times over, but through the ups and downs discovered the work for which he was designed.
5 End-Of-The-Year Steps To Keep Your Business Compliant
Is your business ready to roll into the New Year? As we’re now in the home stretch of 2014, everyone’s schedules overflow with holiday festivities, family, and friends. But this is also an important time of year for the small business owner to tie up any legal loose ends. By taking care of these five things now, you’ll be sure to get off the ground running come January. 1) Change your business structure Did you start your business as a sole proprietorship or general partnership? If so, you’re not alone. But many small businesses outgrow these structures over time. If your business is not incorporated, consider filing your corporate formation paperwork (either for a corporation or Limited Liability Company, LLC) before the end of the year to establish your company as a separate business entity from you as an individual. Incorporating or forming an LLC for your business will help protect your personal assets, and may also give you added flexibility and potential savings on your taxes. The ideal time to submit your paperwork is before the end of the year or early January. 2) Close an inactive business If you have put the brakes on any kind of business venture this year, you should officially close it. Otherwise, the state or local government will still consider it active, and still expect your tax return, annual dues, etc. If you formed an LLC or Corporation, you will need to dissolve it with your state’s Secretary of State office. Get this done while it’s still 2014, so you don’t have to pay any fees or file paperwork in 2015. 3) Hold an annual meeting (corporation or LLC) Don’t forget that a corporation is required by law to hold an annual meeting for shareholders. An LLC isn’t typically required to do so unless it was written into the company documents when the LLC was formed. If you are required to hold an annual meeting and haven’t done so yet, make sure to fit one in during 2014. 4) Report any changes to the state (corporation or LLC) If your business is structured as a Corporation or LLC and you made any changes to your company information this year, you should update your state or other local government office. For example, did your business address change? Did a board member leave (or a new one join)? Did you change your official business name? In most states, the paperwork you need to file to report these changes is called an “Articles of Amendment.” There’s no particular deadline for this paperwork, but it’s good practice to make sure all your official company records are current before the year ends. 5) Review your estimated tax payments As we near the end of 2014, you should know how much your business took in and spent for the year, and assess your estimated quarterly tax payments accordingly. Have you paid too much or too little so far? Your final quarterly payment isn’t due until January, but it’s good practice to get caught up on bookkeeping before the end of the year. If you are fortunate enough to have more revenue that expected, you still have time to increase your business expenses and deductions for your 2014 taxes (as long as you put any equipment purchases to use by the end of the year). Final thoughts If your business has fallen out of compliance with the state, there is still time to bring it back to good standing. By doing it before the end of the year, you can still get the tax benefits of being a corporation or LLC for 2014. To get back in compliance, you’ll typically need to file a reinstatement form with the state’s secretary of state office and then pay any outstanding fees. The next few weeks will be busy for us all, but taking some time to wrap up the legal loose ends will give your business a fresh start in January! This guest post is by Nellie Akalp, a serial entrepreneur, small business expert, speaker and author. She currently serves as the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs start a business, incorporate or form an LLC and offers free business compliance tools. Connect with Nellie on Google+ and contact her at info@CorpNet.com.
Update from Southern Maryland Black Chamber of Commerce
Guest post by Doris J. Cammack-Spencer, president and CEO, Southern Maryland Black Chamber of Commerce. The Southern Maryland Black Chamber of Commerce just marked two years as a proponent for business growth, economic development and empowerment for African-American, community-based organizations and small businesses in Calvert, Charles and St. Mary’s counties. Since its inception, the chamber has recognized the importance of partnerships with companies like Verizon in helping small businesses understand how advanced technology solutions enable innovation in the marketplace to meet consumer demand and maximize the economic impact in our communities. [Photo below of Doris J. Cammack-Spencer and Tony Randall, Verizon’s state government affairs team in Maryland.]
Verizon supported the chamber’s first event, which was a well-attended networking and recruitment reception where we announced our movement from dream, to concept, to action plan and then to reality. The company also assisted the chamber with our Regional Entrepreneurship and Procurement Expo at the College of Southern Maryland in LaPlata. At last year’s event, Verizon’s supplier diversity team informed attendees about how to do business with the company and met with individual chamber members to establish rapport, learn more of their capabilities and provide additional assistance. Part of our goal is always to encourage small businesses in the region and help them realize that just because you’re in Southern Maryland doesn’t mean you can’t do big business. With the Internet, for example, the possibilities are endless. Many companies are even doing business globally. So the message we definitely try to impart is that small does not mean incapable. And, we want small businesses to start thinking years ahead, not just days or weeks. Since the Southern Maryland Black Chamber of Commerce was incorporated in July of 2012, Tabb Bishop of Verizon has served on our board of directors. He is proof that Verizon recognizes the importance of partnering with minority businesses, including those in the Southern Maryland region, and the value they bring to the state. Bishop has played a major role in helping the chamber provide ongoing activities and information-sharing events. I’m proud to say that our chamber is really going places quickly, and we’re building an impressive list of achievements for such a young organization. We’ll continue to create new opportunities to educate members on how advanced technology solutions transform the way business gets done and help companies operate more efficiently to manage costs and achieve a better bottom line.
Finding Your Dream and Follow It; No Matter Your Age
Goals can be hard to reach, whether if you’re in the process of reaching them or you’ve made it. I’m in between these “two stages,” with my business Essynce Couture, an upscale clothing line for kids, tweens, and teens.
I started designing when I was six years old. Then it was for fun and during my creative time. Eventually, when I turned nine my mom noticed my sketches and asked, “Essynce you’ve been doing this for a while now, you seem to be enjoying it, do you want to make this real? Do you want this business to come to life?” No second thought was taken at that very moment: I was starting my own business!
Before, getting to the big fashion shows and events my mom and I needed to get a seamstress. To find someone to make the clothes I sketched, my mother and I posted an ad online on whom we needed and why. After, two interviews we found a seamstress. She produced all of my designs – turned my drawings of shirts, dresses, pants and others and brought them to life.
To launch the business and get it out there letting everyone know about it I wanted to make it official so we had a launch party! We invited other kids my age and they were doing so many different things including DJ-ing, modeling, taking pictures, performing and more – all kids showing off their skillsets like I was showing off mine.
Everyone had a good time. The food, the music, MY DESIGNS were all amazing! A camera crew recorded the event and made an awesome video that was posted on YouTube and helped to get my business and me some great exposure. That video helped me start my Essynce Couture YouTube channel. There was a great dance performance from Hillside’s M.A.D.E STARS dance team. Everything turned out great – beyond what I had imagined.
Today I’m doing fashion shows around town, teaching kids how to become an entrepreneur, and I’m in the midst of shooting commercials for my body product line. I am also busy maintaining good grades and trying to do so much more! I think it’s cool how I’m doing all of this at the age of 11, yet I’ve only just begun. I still have more goals and dreams to achieve; including going to a designing school and exploring my other potentials. No matter where my future leads me, Essynce Couture will always be part of not only my life but me!
So what’s your dream and are you going to follow it?
How I Started a Small Business With Zero Startup Costs
Guest post from Corey Harris, a small business owner who frequently writes about business trends and shares tips for money management and budgeting on MoneyCrashers.
The path to owning a small business is a varied one – there is no "right" way to succeed in the world of entrepreneurship. Some people find their small business passion through proper planning, serious research, and effective marketing, while for others, it simply happens by chance. No matter how you get involved, you shouldn't let cost concerns stand in your way. I was able to start my business with not much more than some Scotch tape, believe it or not. If you're on the fence about a new venture, read on to find out how I did it with no startup costs whatsoever.
How It Started Off
They say that necessity is the mother of invention, and in my case this was true. I started my venture while my wife was in college. The more classes she took, the more the expensive textbooks piled up in our closet, and I decided to do something about it. I knew the books were worth a lot, and so I investigated a variety of college textbook buy-back sites, as well as other online sales engines like Amazon and eBay. After some research, I chose to list the books on Amazon.com. I opened an account there and I was pleasantly surprised at how quickly they sold and how much money I got for them. Because of that success, I decided to list an old GPS device as well as an outdated digital camera. I sold them both in short order.
How I Expanded
Once I felt proficient selling items online, I learned about the discount goods website FatWallet through a friend of mine. To my surprise, I found out that there were plenty of items you can purchase on the cheap including laptops, small electronics, and computer software, and I began flipping them online to make a profit. I started off with a few modest purchases, but eventually ended up investing the majority of my emergency fund in the venture. It turned out to be one of the best decisions I ever made. In 2010, I generated close to $40,000 in sales, which resulted in more than $6,000 in profit. There were some tough times along the way, but it turned out to be one of the best risks I ever took.
Where Things Are Today
The landscape has changed in that good deals today are harder to come by. Since the deals aren't as readily available from the channels I was using, I've investigated other options for obtaining inventory. I now look at garage sales, pawn shops, and even things for sale on Craigslist to try to make a buck. It's been a challenge, but I've still opened up a significant revenue stream because of my efforts. This is a good lesson for all aspiring small business owners to understand – flexibility is key.
Entrepreneurship is an exciting way to tap into your passions, and if you approach it intelligently, you may be able to generate some solid side income that might turn into your very own business. If you're willing to take a few risks, it could evolve into a full-time endeavor - just manage your time well, educate yourself, and don't be afraid to make the leap when you feel confident.
What's stopping you from starting your own small business?
Ignorance Can Be Bliss in Business
Guest post from Kevin D. Johnson, president of Johnson Media Inc. Johnson is also a serial entrepreneur with several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently. He is author of the new book The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs.
Pete Kight has a success story that is simply amazing. The company he founded, CheckFree, was acquired in 2007 by Fiserve for approximately $4.4 billion in cash. In many ways, his story sounds like other millionaire success stories that include dropping out of school, being ridiculed for pursuing a big idea, receiving rejection after rejection from prospective customers, having little money to fund his dream, and so on. But one aspect of his story is truly inspiring, and it serves as a profound lesson in entrepreneurship.
I was fortunate to hear Pete relate his fascinating accomplishments in person and in his own words just a few months before his company was acquired. He began telling his story before a crowd of students, entrepreneurs, and dignitaries: “I didn’t do well in school. In fact, I dedicated most of my time and energy to sports. I was a decathlete. After getting injured and becoming frustrated with college, I dropped out. . . .” His delivery was unimpressive, marked by monotony and an awkward cadence, but everyone was still riveted. The nontraditional path he took to success held everyone’s attention. He didn’t need the swagger or panache of a Donald Trump or the enlightenment of a Warren Buffett.
Pete finished his story, talking about how he became a manager of health clubs and began exploring the idea of deducting monthly health-club payments from checking accounts. He was frustrated with a payment system that required high-pressure sales and a lot of manual work to collect payments. Convinced by his vision to change the financial industry, Pete eventually hired a computer programmer and operated his new electronic bill payment business out of his grandmother’s basement in Ohio.
The most compelling part of Pete’s speech was his admission that he knew nothing about computer software. In fact, he emphasized this fact. He commented that he didn’t believe he would be as successful as he was in business if he knew how to program computers. Put another way, his ignorance about computers enabled him to focus on the more important aspects of growing his business. What a profound insight, considering that many of the millionaire or billionaire stories we hear come from individuals whose success largely depended on their technical talents and knowledge of their particular industry.
What do a majority of the top-twenty richest Americans have in common? They worked in the industry that they would eventually dominate. Bill Gates was a computer programmer; Warren Buffett was a trader; Larry Ellison studied computer design; George Soros was a trader; Jeff Bezos studied computer science; Mark Zuckerberg studied computer science as well. I could keep going down the Forbes 400 list, but some wealthy individuals have indeed broken the mold and challenged the assumption that you have to be highly familiar with the industry in which you plan to compete. Pete Kight is one of them. He came from neither a financial services background nor a computer programming background. As one investor who turned him down said, he was “a broken-down ex-jock.” His achievements are that much more impressive.
What is my point? The data indicate that in order to be a wealthy individual or successful entrepreneur, you should probably be an expert in or knowledgeable of the industry you strive to dominate, although there are exceptions to that rule. Look at individuals like Pete Kight, founder of CheckFree; Sara Blakely, founder of Spanx; and Kevin Plank, founder of Under Armour.
Conceiving of an idea that puts you outside of your area of expertise or comfort zone does not equal failure. Perhaps your outside perspective enables you to see things in a fresh way, seizing dormant opportunities. As Pete Kight proves, your ignorance could actually be your biggest advantage and account for your ultimate success. Mark Twain, famous author and humorist, perhaps said it best: “To succeed in life, you need two things: ignorance and confidence.”
This is a revised segment from the new book by Kevin D. Johnson: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs.
Free Webinar: Get Tips To Protect Your Biz From A Disaster
Guest post from Jim Satterfield, President, Chief Operating Officer and Founder of Firestorm, a national leader in crisis management, vulnerability analysis/threat assessment, and business continuity. Firestorm’s Predict; Plan; and Perform process leverages next-generation consulting services, tools and software creating resilient organizations.
Most businesses think they can survive a disruption or crisis, until one occurs. The time to test preparedness and resiliency is before something happens. The Red Cross identifies over 70,000 US disasters annually in the U.S. FEMA and the US Department of Labor have identified that 40% of businesses struck by disaster never reopen, and 25% of those that do reopen fail within two years.
Almost all disasters and crises are preceded by warning signals. Acknowledging these signals and developing a framework for a business continuity program and developing plans to manage the events and the steps to follow should something happens, dramatically improves the outcome. Proper disaster planning requires that an organization Predict the vulnerability, Plan the response, and Perform when the event occurs.
This free webinar presented by the Verizon Small Business Center is available for on-demand replay and my colleague and I will offer tips to help prepare your business in the event of a sudden disruption.
We’ll give you steps to help you create a plan to respond to any incident or event that threatens to disrupt the day-to-day operations of your company, threatens the safety of employees, or impacts the reputation of the company, requires the coordination of efforts across multiple disciplines, including:
- Emergency Response
- Incident Management
- Crisis Management
- Business Recovery
So, is your business prepared for a disaster?
What You Need to Know About Incorporating Your Business
Guest post by Nellie Akalp, CEO of CorpNet.com, an incorporation filing service company. Nellie is a strong advocate in educating small business owners and entrepreneurs about the importance of protecting their assets and is responsible for overseeing and managing the daily operations of the business. She blogs regularly at Mashable and Tweets from @CorpNetNellie.
If you think your business is ‘too small’ to be incorporated, think again. There are many benefits to incorporating a business – most importantly, it protects you and your personal assets. Whether you’re a freelance writer or cabinet maker, incorporating or forming a limited liability company (LLC) can be a smart move. After working with small businesses across various industries, I’ve assembled the key things you should know when it comes to incorporating your business.
The benefits of incorporating your business:
- Liability protection: First and foremost, the LLC and the Corporation (C Corporation or S Corporation) protect the owner’s personal assets from any liability of the company. That is, if your company happens to be sued, your personal assets (property, savings accounts) are shielded from any judgment. Of course, lawsuits are worst-case scenarios and there’s a slim chance you’ll ever run into legal problems. However, if you’re sued as a sole proprietor, you’ll be sued personally. And that means everything - from your children’s college fund to your retirement savings – is at risk. Also keep in mind that creditor judgments can last up to 22 years, so you need to worry about protecting the assets you have today as well as tomorrow.
- Taxes: Federal income tax rates can be lower for corporations than for individuals. And as a corporation, you may be entitled to additional deductions.
- Business credit/capital: As a corporation or LLC, it can be easier for you to access a line of business credit. Forming a C Corporation will be essential if you plan to seek Venture Capital funding.
- Credibility: Adding LLC or Inc. after your company name boosts your credibility in the eyes of some customers and partners.
There’s more to incorporating a business as you have the option to choose, the three most common legal business entities in the U.S. are the LLC, S Corporation, and C Corporation.
- The LLC is great for a business that wants liability protection, but seeks minimal formality. It's also the perfect structure for a business with foreign owners since anyone (C Corp, S Corp, another LLC, a trust, or an estate) can be an owner of an LLC.
- S Corporation: The S Corporation is a pass-through entity for federal taxes (like the LLC). It’s great for a small business owner who can qualify: The IRS places limits on the number of owners and who can be an owner in an S Corporation. Plus, all owners are taxed based on their percentage of ownership.
- C Corporation: This entity is not recommended for small business owners. The C Corp is ideal for a business that intends to raise capital by issuing stock or attracting investors through VC funding.
Over the years, the incorporation process has been greatly simplified, so forming a corporation or LLC can be painless and affordable (even for the time-pressed, limited budget, small business owner). Take some time upfront to learn about the different business structures and determine which would be best for your business. After all, both you and your business are worth it.
If your business isn't incorporated, why not? Don’t hesitate to post any questions or comments below about the process of incorporating a business.
Calling All Small Business Owners and Experts – Care to Share Your Expertise?
Since we launched this blog, we have had a number of wonderful posts from various guest contributors – most posts are from our webinar presenters.
This blog has proven to be very popular among the SMB crowd. We’ve received emails from small- and medium-sized business owners and professionals with an expertise interested in submitting a guest post or two on the Verizon Small Biz Blog.
We listened, and now we want to extend an invitation.
This blog’s focus is on sharing helpful content with small businesses everywhere. We thought… why not post good content from more experts and small business owners interested in sharing their story, their experience with others?
So… c’mon and get in touch with us if you have some insights you want to share with our community of small business owners. We do have just a few guidelines:
1) Your post must be an original and not published elsewhere.
2) Your post can’t be promotional. It must offer some insights, tips, or shortcuts into doing something that will help a small business owner. Perhaps it’s sharing a case study of best practices.
3) Your post must be engaging… make your topic fun to read for a broad audience… no technical insights please.
Do note, we cannot offer any compensation for your guest post; however, we can offer you exposure on Verizon’s various small business platforms. Additionally, all of the content on our blog is highlighted in Alltop’s small business news page. And yes, you’ll have the opportunity to tout your business and perhaps you’d consider offering our community of small business owners an exclusive discount?
Before you begin writing we recommend that you send us an email with your bio; your expertise and the topic of your post to firstname.lastname@example.org. If it meets our criteria and fits this blog, we’ll review your submission and will get back in touch with you as soon as we can.
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