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Verizon Business Markets Blog

Customize or Perish – A Guide To Website Success

Nickel Contributor ‎08-30-2010 11:08 AM

1438iA4C426DCCC08054DAs was mentioned on Friday, small- and medium-sized businesses need a website and finding a simple, easy affordable solution to create one can be a distracting or daunting task for many. 


We’ve looked at a lot of business research and it’s clear to us that the number one challenge for SMB is finding the time to design and the money for an effective website.  We already know that a large percentage of SMBs either don’t have a website or have ‘placeholder’ sites with limited functionality for the business.


No matter what kind of business you’re in – pizza parlor or financial consultant, for example, you need a strong website presence 24/7.  Most pizzerias these days have online ordering options with the ability for customers to – dare I say it? – customize their orders.  If you’re a financial consultant, your clients may look to you for a daily stream of financial market information, as well as the ability to view and, in some cases, customize their investments online.


While there are multiple website hosting and web listing options out there from the likes of Go Daddy! and Google among them, they don’t offer the robust features and ease of use that the new Verizon Websites powered by Intuit and Web Listings services do..  We know this because we’ve benchmarked against these and many of our direct competitors’ offerings.  After all, you have a choice and we don’t like coming in second place on your list of preferred providers.


With Verizon Websites, creating a company website is as easy as clicking and dragging your mouse.  In about three (3) easy steps you can launch your website:


Step 1: Pick the look of your website

There are over 2,000 website designs custom-tailored for 100 industries.  If you don’t like any of the design in your industry, say you didn’t like any of the bakery designs, but liked a designed that’s suggested for a sporting store… no problem!  Use which ever design you love and customized it for your business.


Step: 2 Customize it

Add in your company logo and your own text or edit what’s suggested in the template.  Use graphics to make your website more attractive – there are 250,000 images to choose from.    


Step: 3 Go LIVE!

It takes just one click of the button and your company website will be online and available to view by another.


It can’t get any easier than that can it?  Okay, if you want it even easier, just call us and we’ll walk you through the process or, for a small fee, a website designer will build it for you.


In any event, at Verizon, we’re so excited about these two new services: can do for your business that we’re giving both away – Verizon Websites powered by Intuit and Web Listings – (with domain name, web analytics, and an e-commerce capability) as a bonus for 12 months when you sign for one of our newly simplified Solutions bundles with either FiOS Internet or High Speed Internet and voice services.—now available with no term contract.  We also have bundles that include TV at a great price too.


Of course, Verizon Websites and all its design and hosting capabilities is available for $19.99/month and the powerful search engine registration and analytics of Web Listings for $14.99/month.  I’d encourage you to look very closely at what kind of capabilities and support you’ll be getting for your website with Verizon Websites powered by Intuit.  Intuit has worked with us to develop an exceptional suite of tools that make it extremely easy to build and manage your site to keep it up to date and you’ll have access to expert web advisors 7 days a week.


So, if you’re committed to the success of your business, invest in a good set of easy-to-use website tools that put you on the map and keep your customers coming back day-after-day, week-after-week.  Now, Go Get Connected, Get Online, and Get Discovered!



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Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


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About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

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Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.

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