Is your business ready for Small Business Saturday?
Small businesses are a big part of America; they employ 48% of the private workforce and make up 99.7% of all businesses. That’s why we’re passionate about events that support and celebrate small businesses. The upcoming Small Business Saturday is a great opportunity to raise your business profile with local shoppers and members of your community. We spoke to two small business owners—who have been participating for over four years—to find out what the annual event means to their business.
Better publicity for local businesses
Louis Ditcher, owner of Louis Neil Watchmakers in Philadelphia, PA, participates in Small Business Saturday by offering customers special offers and discounts. He thinks it’s a great event for businesses and would encourage everyone to participate. “It doesn’t take me a lot of time—American Express sends me the free materials to use so there’s really no reason not to do it.” Plus, the free publicity helps raise the profile of his business, so if customers need their services in the future they know where to look. Louis adds, “If one person sees it and comes in that wouldn’t have come in for any other reason, then it’s already a bonus.”
And Tanya Sucic, owner of Cherry Lane Flower Shop in Southampton, PA, agrees. “It’s definitely something small businesses need to be involved in, and it’s so easy to participate.” Tanya’s store has also been celebrating Small Business Saturday each year. “We always try and promote Small Business Saturday as much as possible—we make use of all the free assets American Express supplies and add ourselves to their online map. We rely quite heavily on American Express to help promote our business during the event, as they have the scale and reach that our small budget just can’t compete with it.”
Without events like Small Business Saturday to help bring attention to them, small businesses can often feel forgotten in the shadow of larger mass-market companies. “It’s so important that people see the value of small businesses,” Tanya explains, “We are the experts in what we do. As long as we’re presenting things in new and unique ways, and always offering great service, that’s what’s going to help keep small businesses alive.”
Shopping small isn’t just a one-day thing
It’s not just about one day of publicity, events like Small Business Saturday are a great way to get people thinking about how they can support small businesses all year round. As Tanya explains, “Each year throughout this event we hope to gain more walk-ins, but it’s also about getting customers to understand the importance of supporting and shopping in their local brick and mortar stores.” She adds, “Shopping small is something that we should all be doing throughout the year, not just on November 24.”
That’s why we need to be encouraging not only consumers, but businesses too, to participate in this event. Without the participation of local businesses, the event wouldn’t be as successful as it is. And the more businesses that join in, the more of an impact it can have on consumers and local main streets. “Small businesses are important to local communities on so many levels.” Tanya says, “The more dollars you spend there, the more that stays in the community to support other local services and initiatives. It really is that simple.”
How is Verizon supporting small businesses?
Verizon is happy to partner with American Express on Small Business Saturday. We’re always looking for ways to help our small business customers; whether it’s through our Small Business Rewards program, our products and services, or supporting events like these. Louis can see the value, “it’s nice to know that some big companies are there with ideas for you when you need them.” And Tanya agrees, “I love that Verizon is able to support us with our technology, and that they promote events like this. And as a small business owner, it makes me feel better knowing that someone like Verizon has my back.”
Our Small Business Rewards program rewards small businesses every day for just doing the things they normally do. It gives businesses the chance to earn points and use them to redeem gift cards to help towards their business expenses. Both Louis and Tanya are members and actively check the site daily for new rewards and learning materials. “It’s a win-win situation. If you’re doing business with Verizon anyway, why not reap the rewards?” says Tanya. If you’re not already a member, consider joining today.
Get out there and promote your business
Small Business Saturday is fast approaching, but there’s still time to register your business and participate in the event. It’s free to join and American Express has lots of materials for you to download and use. Just like Louis and Tanya have done, this is your opportunity to get involved and support your local community—all while raising your business profile. Discover more information about the different ways you can participate here.
Get involved and promote the shop small mentality—not just on this Saturday but on all days, and help keep small businesses alive.
The content of this post is solely from Verizon, not American Express.
Small Business Saturday is coming up later this week on November 28th. Is your small business "tech-ready" to handle all of your customers' needs?
Tell us how your business is using technology to get ready for this big shopping day and you could win up to $1,000 in American Express gift cards. There will be multiple winners and a variety of prize levels. Click here to enter your contact information and your response, as well as to view the contest rules and eligibility restrictions. The contest ends this coming Friday, 11/27, at 11:59 pm ET, so enter now before you get too tied up in all the Thanksgiving holiday festivities.
Did we mention that there will lots of winners and prize levels? There will be lots of winners and prize levels! Enter here.
The holiday season is just about to kick off. As you are searching for that special gift, don’t forget to do some of your shopping at a local small business. Small businesses are the life blood of the American economy. According to the SBA small businesses provide 55 percent of all jobs and 66 percent of all net new jobs since the 1970s. Verizon is proud to once again join national movement urging the public to support the local businesses that help to create jobs, boost the economy and preserve neighborhoods around the country. While the immediate focus is on Black Friday and Small Business Saturday, we can all do our part to support a local business on a regular basis. Last night, I had dinner with friends, and we chose to gather at a local cozy tavern in Bernardsville, N.J. Verizon serves businesses of all shapes and sizes, from Fortune 50 multinational companies to neighborhood cleaners and restaurants. We pay attention to small businesses, and it pays off. Verizon is ranked “Highest in Customer Satisfaction with Very Small Business Wireline Service” in the “J.D. Power 2014 U.S. Business Wireline Satisfaction Study”sm. The company was ranked highest for overall satisfaction, which includes the following factors: performance and reliability, customer service, communications, sales reps, cost of service and billing. Our team supports small businesses with numerous free resources: • Our periodic webinars feature guests like Daymond John from ABC’s Shark Tank, and personal finance expert Jean Chatzky, who share tips to help small businesses grow.
• Our small business advisor tool can help owners find apps to boost productivity and more: http://smallbizadvisor.verizonwireless.com.
• Our Small Biz Rewards program, allowing our customers to earn points by simply using Verizon services. Small businesses have much to offer, so take action this holiday season. Do your part to help another small business. Spread the word that you support local business and encourage others to do so, too. Thank you and happy shopping!