This past weekend I was at the NSBA (that’s school boards not small business!) annual conference in San Francisco and happened to wander into a restaurant with a couple of colleagues. I was checking in on Foursquare with my smartphone when I saw the notice about ‘nearby specials.’ And, sure enough, if you ordered food, you could receive a free beer or glass of wine at the restaurant. I told my colleagues to sign up on Foursquare on the spot to get the special – and it worked for the three of us!
This post on whether or not small business understands the value of social media and geo-location services like Foursquare, Gowalla or Facebook Places gets to the heart of the matter – customers use them, so you should, too! The reality is that small businesses do use social media in their marketing as noted here.
Although small business sentiment has seen a drop in optimism about the economy according to the NFIB in this LA Times article, hiring continues to be on the rebound as noted in the American Express Open Forum.
There are many ways to fund a startup business from family to banks but had you ever thought of using your 401(K)? Well, there’s a way to do it without incurring the early withdrawal penalties and taxes you’d normally pay. Read more about it in the Wall Street Journal.
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