The Skinny Behind the Swipe: What You Need to Accept Credit and Debit
Guest post by Chase Paymentech, providing thousands of Verizon customers with best-in-class debit and credit card processing through Verizon Merchant Services. Get the insight you need into how payment processing really works and how to use it to your advantage with our series: The Skinny Behind the Swipe.
Nearly 1 in every 3 consumer purchases in the U.S. is made with a credit card payment.*
Being able to accept payments whenever and wherever you are, and more importantly wherever your customers are, is key to making the sale and growing your business. Oh, and accepting those payments quickly, simply and securely? That’s key, too. But how do you get started or what’s the latest in debit and credit card processing solutions? Surely you need some type of equipment, but how do you know what’s right for your business?
Here’s a breakdown of some different payment processing solutions and the businesses that use them. This will help you know what you’re looking for or what you may need to grow your business.
Choosing equipment – find the perfect fit for your business.
Are you a start-up retail operation or small restaurant? Try sticking with the basics and considering a simple terminal. This is basically a stand-alone piece of equipment that resides where your customers checkout. It’s easy to set up, and most are compatible with high-speed Internet and have dial-up (landline connections) as back up. Some terminals even accept contactless and chip card payments.
Have a business that goes with you? If you make sales away from your store or office and need to process at your customer’s door or anywhere in between, you can collect payments by staying nimble with a wireless terminal or mobile solution.
Equipment is often available for purchase, rent or lease. If you already own equipment, some processors may allow you to continue using it on their system. Whatever you select for a point-of-sale solution, ensure that it is PCI compliant. If you are unsure if your existing point-of-sale solution is compliant, simply check with your processor. You may even receive a letter stating that your existing terminal will need to be upgraded.
Maybe you don’t need a debit and credit card processing terminal at all. If you have a laptop or PC and a broadband (Internet) connection, you can utilize a web-based solution. Whether you accept payments from your customers in person or if they purchase your products and services online or via the telephone – there are various low-cost, secure, web-based solutions available to fit the needs of your business. No matter which option you choose, having a phone line or Internet connection is a necessity to process any credit or debit card transactions.
Three things to keep in mind:
1. Think about when and where you currently do business and if accepting debit and credit cards would help to expand your business.
2. The right payment processor should provide a customized payment processing solution that suits your business’s individual needs.
3. Make sure whatever payment processing solution you select that it is compliant and you access to 24/7 support.
Chase Paymentech has been processing payments for over 30 years and has powered Verizon Merchant Services for five years. To learn more about the special programs and benefits offered to Verizon customers, please call Chase Paymentech at 800.600.8351 or click here.
*Source: Visa, Inc.
Weekly Roundup - Tax Tips, Discounts and Get the Price Right
Don’t worry if your business doesn’t have the $3 million to run an ad during the Super Bowl as there are other more effective ways to advertise. Read this article for more information.
Pricing is important to any business, but are you pricing yourself out of your customer base? Taking a closer look at your customers will help you find the best price. Read the following article to learn more.
Data storage usually takes a backseat to new and exciting performance applications. Your perception might be changing soon though on this subject. Read this article on some exciting new trends you will be seeing in 2012.
While April and filing for taxes is still a couple of months away, check out this guest post from Anita Campbell, the founder of Small Business Trends. She shares some tips to help you prepare and get ready to file.
We hope you all have a great weekend and that your favorite team wins the big game this Sunday!
Today’s roundup was compiled with the help from Maureen Burch, product strategy manager for Verizon.
Verizon Customers can Add Wireless Service and Save
Guest post by Craig Staley, Verizon's small business digital communications specialist.
At Verizon, we’re always striving to bring additional value to our small business customers whenever and wherever we can. That's why we're committed to helping small businesses to save money through the Verizon Discount Program. With partners such as FedEx, Office Depot, SuperMedia.com and more, we're helping you to save money on the things your business needs to function every day. The benefits of being a Verizon small business customer is that you can sign-up for any of the offers by visiting www.business.verizon.net; look for the Verizon Discount Program link (under ‘Quick Links’).
If you haven't bookmarked the Verizon Small Business Center website, please do so, as we're adding new small business-related content and offers all the time. In fact, why not just make it your homepage!
Just as we're adding new partners and new discounts to the Verizon Discount Program, we're also creating new offers from Verizon from time-to-time for our small business customers that can save time and money for their telecommunications needs.
Most recently, we launched a wireless discount for our small business customers. If your company is an eligible business and activates 5 new lines of Verizon Wireless service, you may qualify for an 8% discount off of your monthly access fees.
These discounts are being made available to business customers so that "as your business grows"--so can your discounts! Plus, you'll be able to receive a 25% discount for select accessories and business pricing on wireless equipment. Even better, your employees may qualify for these same discounts.
To see if you qualify for this discount, click here (or copy and paste this URL to your browser http://www.verizonwireless.com/b2c/businessSolutions/contactUs.jsp), or contact a sales representative at 1-800-899-4249.
We're proud to make this exceptional offer to qualified small business owners, and their employees, because we know how important it is for you to stay connected to your business and your employees, no matter when or where your work happens. Plus, today's smartphones can keep you connected to your customers, your business and personal email accounts, your calendar, and so much more! And remember that with wireless service from Verizon, you're conducting your business on America's largest and most reliable wireless network. So, call 1-800-899-4249 today to see if your business qualifies.
Have you taken advantage of any of the discounts through the Verizon Discount Program?