If there isn’t a place on your company website for your customers to rate your business, there are third-party sites they can visit to provide feedback. Learn about the three main types of reviews and how to monitor and respond to customer feedback in an article featured on Verizon's Small Biz Resources site.
While you can't control what is posted, you definitely want a sense of what is said about your products and/or services. Feedback can also provide insights into how your company (products or services) is perceived and if any tweaks on your end need to be made. Among small business owners surveyed recently, word of mouth or referrals are still the best way to gain new customers.
As we celebrate Black History Month it may be a good time to assess your business. Do you have employees with diverse backgrounds and experiences? This article featured on Verizon’s My Business site provides some insights into some of the benefits – productivity, creativity, and loyalty – of having a diverse workforce. Let me know what you think. After you are done reading that article check out Verizon’s “Potential Of Us” Black History Month campaign featuring students with the odds stacked against them and how a national contest helped them to realize their passion and unleash their potential for greatness. Please take a minute to share their video on Twitter using #PotentialOfUs. While you are at it, tell us what you are passionate about.