As many small- and medium-sized business owners have learned in recent years, the days of not connecting with your customer base online has quickly disappeared. Sure, many small businesses are getting more and more engaged in social media channels or leveraging cloud-based services. However, one essential tool that can’t be ignored is the business’s website.
It’s critical that your company website perform at the highest levels and reflect the performance of your business in the minds of your customers – both current and potential. What do I mean by this? If your website is consistently down or doesn’t visually appeal to your customers, or have the same stale content day after day they may very well decide the business is not ‘up to par’ and move on to one that screams high performance. Think about your own online habits. Don’t you tend to visit websites more frequently that are intuitive and user-friendly when you’re online?
So, finding the right web hosting partner becomes that much more an indispensable asset for your business. It’s critical to have the right support. Whether that means 24/7 phone and email support, support in finding the most appropriate package for your business or support to keep your business up and running all the time…you need to find the right web hosting partner.
At Verizon, we’ve just launched a new website building service that’s so easy to use and gives you a lot of bang for the buck with domain name, web analytics, and e-commerce capability all included at no cost to you for the first year when you sign up for a qualifying bundled package. I know it’s easy, because I tried it out myself designing an easily navigated website and it literally took 10 minutes to complete – No lie!
In addition, we’ll offer a valuable service that lists in up to 100 local directories free for the first year when you sign up for one of our new bundles of voice and FiOS Internet or High Speed Internet. Being listed on local search sites will help your business appear when customers search for your type of business in your particular area, instead of directly searching for your business's name. So what are you waiting for? If you don’t have a website for your business, sign up now.
If you do have a website, be sure to ask yourself if you are truly satisfied with the layout and attractiveness of your online storefront. If you aren’t, then maybe it’s time to take matters into your own hands. Does your current company website have a lot of online traffic? Can your current website allow you to communicate with your customers through a blog, podcasts or videos? Can you easily update, make changes or completely redesign your business website in minutes? Can your website handle sales online?
Each of these questions should be part of your evaluation process. By choosing the right features, you’ll get the best experience for yourself, employees and, most importantly, your existing and potential customers. Choosing your web hosting partner does not need to be an excruciating process. However, factoring in a few different variables can make a world of difference in the overall experience.
Remember, Verizon can help you through all of this. We can either help get your small business online for the first time or upgrade the current experience to one that will not only attract customers, but keep them coming back! Don’t forget, we offer so much more than just services and products – we offer a one-stop online resource called the Verizon Small Business Center.
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