×

Switch Account

Verizon Business Markets Blog

Employee Emeritus Employee Emeritus ‎09-25-2018 10:00 AM

High Paying Customers-VBM0346.png

 

How to get high paying clients

 

My good pal Paul faced a crisis in 2009 when the Not-So-Great Recession was really starting to get into full swing and we were all realizing just how serious it really was.

 

For many years, my buddy had ridden the Southern California real estate gravy train. The market in L.A. seemed to go nowhere but up, up, up, and getting clients was a breeze. His income was in the mid-six figures for many years in a row, and he thought he was a real estate whiz kid.

 

Until.

 

The double-whammy of the recession and the drop-off in the L.A. real estate market brought him back to reality. Suddenly, deals were very tough to come by and his income took a big hit.

 

It was against this backdrop that Paul learned a business secret that he shared with me and which I would like to share with you today.

 

Not knowing what to do, he set up a meeting with his mentor – an old real estate pro. My friend explained the problem, and this is what the master told him:

 

“Paul, markets go up and markets go down. Obviously, we are in a down market and I don’t see that changing for a while. So, if the market isn’t going to change, you have to. Here is what I suggest: Put your time, energy, effort, money, marketing, and resources into doing bigger deals. It takes just about the same amount of effort to do a deal for a commercial property at $2.5 million as it does to do one for a house for $250,000, but you will get paid ten-times as much. If you are only going to do a few deals a year now because of the market, make sure they are big deals.”

 

And so that is what my friend did. He dug in and learned everything he could about commercial real estate. He took marketing classes. He learned about selling to corporate clients. And it paid off.

 

Though he only did but one deal the next year, it was for a 10-unit apartment building and his commission was enough to keep the dream alive. And now, here, a few years later with the real estate market booming once again, Paul is sitting pretty in his “new” occupation. “It was a tough lesson,” he told me, “but a very valuable one. I am a better person, and businesses person, because of it. And I am making more money and having more fun than ever.”

 

So, how does this relate to you?

 

The answer is that you too should consider looking for bigger clients; ones with bigger budgets that have bigger needs. Bigger budgets mean bigger paydays. So the secret therefore is, you have to seek out and find corporate clients, government contracts, and high net worth individuals and partners.

 

I believe in this strategy so much because not only does it make a lot of sense, and not only have I seen it work for others like my pal Paul, but it has worked for yours truly as well. As you can see, I am a writer; I create small business content – articles, blogs, webinars, videos, and so on. There was a time when I focused my energies and marketing on selling to non-profit associations, like chambers of commerce.

 

The problem with non-profits is that, well, they don’t have much profit to spend, do they?

 

And then I remembered Paul’s story. Duh! The answer was right in front of me. I pivoted, changed direction, and began to focus my energies on selling to corporate clients instead. And it has made all the difference. I more than doubled my income in a little over a year by employing this strategy.

 

So, where do you find these bigger clients and how do you sell to them? Here’s how:

 

Take my upcoming free Verizon webinar.

 

Verizon and I have teamed up and I will be presenting a webinar entitled, “How to Get High Paying Customers and Clients” on Wednesday, October 15, at 1:45 eastern. In it, I will not only share a half dozen unique and different ways to find these high-paying clients, not only how to sell to them, but I will also explain what they are looking for in partners and why this economy is the best time to jump on this powerful strategy.

 

And, like I said, it’s free. Hope to see you there!

 

RamonRay.jpg

 

A guest article by Ramon Ray, entrepreneur, global speaker and best selling author.

 

For the past few years, I’ve come to realize the simplicity of social media marketing. Sure, there are some complex parts to it, but it’s really about four key areas.

 

Frequency, Relevancy, Engagement and Analytics – FREA.


Once you’ve defined your target audience and you know to WHOM you are speaking, the rest fall into place. This doesn’t mean it won’t take hard work, but if you follow these four principles you’ll do just fine.


Frequency


If you’re out of site, on social media, you’re out of mind.  In order to make social media work for you, you must ensure that you’re constantly posting content to educate or entertain your audience.


On Twitter you can post several times a day. On Facebook, more than twice a day might get annoying. LinkedIn, keep that to no more than once every 2 or 3 days. Instagram, like Twitter, you can post frequently.


Whatever you do, definitely post and post often. There’s a lot of content online and posting once is never enough. It takes strategic repetition to ensure a wider audience sees what you’re posting. This same repetition is also important to build trust, credibility and get someone to take action.


Relevancy


If you’re not posting the right content to the right audience you’re wasting your time. Ensure that what you are posting is of value to your audience. It’s easy to post irrelevant content – and just press “submit” on our favorite social networks.  Smart marketers know their audience and ensure they are giving them information they really want and find useful.


Engagement


Engagement is one of the most important pieces to the marketing puzzle. If the content you’re publishing is boring (not interesting) no one’s going to notice it. No one’s going to pay attention to it.


It’s important that you use engaging images, video and headlines. Your content should CAPTURE attention and should be so interesting that whoever’s reading it wants to share it with others. Engaging content doesn’t mean it must be FUNNY. It can be serious. But it’s GOT TO BE INTERESTING.


Analytics

 

Now that you’re posting and engaging with your community, it’s critical that you measure your results. You want to know, for example, who is the audience that’s reading your content. Another data point you want to know is what content is being read the most. These questions and others are easily found out with Google Analytics for your web site. Facebook has very rich analytics tools to review the traffic to your Facebook page. Each of the social networks have varying degrees of analytics tools to measure your traffic and audience.

 

Overall it’s essential that you leverage the power of social media in a strategic and purposeful manner. Not using social media can have the same results as using social media, but not using it correctly.  You want to leverage content as a way to BUILD a community of fans and followers. You can then nurture this community to become your customers, brand Ambassadors and champions.


Join entrepreneur, best selling author and global speaker, Ramon Ray in a FREE webinar on August 23, 2017 at 2pm ET hosted by Verizon Business Markets as he shares how to use social platforms to DRIVE your business forward.


Register here to save your place.

 

Are you a valued member of Small Biz Rewards - our free, informative loyalty program? Then you’ll automatically receive 500 points for attending this live webinar (usually 100). That’s 5x the points as part of this year’s 5-year anniversary celebration.

 

Not yet a member? It’s free to join, plus we’ll start you off with 250 welcome points. Then, enjoy earning 1 point per $1 you spend on the qualified Verizon services you’re already using,* get exclusive discounts and upgrade offers, receive valuable tips to help you and your small business, and redeem your points for gift cards to major retailers to help offset the costs of doing business. Join here.

 

*Small Biz Rewards program members earn 1 point per $1 spent on their qualified monthly Verizon charges for landline Phone, Business Digital Voice, Business Internet, Fios Internet and/or Fios TV, up to 500 points per month. Reward program is only available to business customers who sign up for eligible services in select states. Program terms apply.

 

Evan Bailyn.pngAre you looking for helpful Search Engine Optimization tips to improve your small business' bottom line? Evan Bailyn, our webinar speaker and best-selling author of Outsmarting Google and SEO Made Easy, will walk you through the new opportunities available in 2016 for using SEO to help increase your bottom line in a secure and ethical way.

 

The 2016 Guide to the Google Algorithm Ranking Factors

 

A Guest Article by Evan Bailyn

 

Google’s algorithm has undergone dozens of significant changes since the search engine debuted in 1998. And yet, the main factors that cause a website to rank are largely the same today, on the cusp of 2016, as they were back then: namely, links, original content, and meta page titles. The vast majority of the updates to Google’s algorithm over the years have been in the service of thwarting low-quality SEO tactics in order to bring sites that genuinely have these 3 factors to the top of the results. But these aren’t the only criteria Google uses. In this guide, I dissect the algorithm, listing each factor in order of its importance.

 

But first, some context.

 

The thing that truly made Google special, differentiating it from the other search engines that existed in the 1990s such as HotBot, Altavista, Webcrawler, and Lycos, was that its algorithm was based on factors that were outside of a website owner’s control. The other search engines’ algorithms were based on the number of times a given keyword was written on a website. If a lawyer, for instance, wrote “personal injury lawyer san diego” a thousand times on his website, he would quickly rank at the top of the search engines for that keyword. Google’s algorithm, in contrast, was based on the number and quality of references to your website that appeared on other websites. (References which, when clicked, bring you to another website, are called “links”.) And so, no matter how many times you wrote a keyword on your website, you couldn’t rank on Google unless other webmasters deemed your site interesting enough to reference it.

 

Google’s algorithm was no small innovation in the world of search engines; in fact, it was nothing short of revolutionary. Whereas the algorithm of the other search engines was equivalent to an election where the candidate who makes the most promises wins, Google’s algorithm was equivalent to a democracy, where the candidate who receives the most votes from the populace wins. Getting “elected” to the top of Google’s search results can only occur when your site has earned credibility in other people’s eyes. That’s the genius of Google’s algorithm.

 

While links remain the most important ranking factor for the Google search engine in 2016, there are many other factors which, when considered in aggregate, make up an important slice of the algorithm. Here is the breakdown of Google’s algorithm based on my analysis of 116 websites, ranging from brand new websites to some of the largest sites on the Internet, over the past year.

 

pie-chart.jpg

  1. Links: 29%
  2. Regular production of original “thought leadership” content: 23%
  3. Keyword-rich meta page title tags: 8%
  4. Mobile & tablet responsiveness: 8%
  5. Existence of conversion-optimized landing pages: 8%
  6. Clean code: 6%
  7. Site speed: 5%
  8. Social signals: 4%
  9. Age of site 4%
  10. Keywords listed on page: 2%
  11. Keywords in URLs: 2%
  12. Keywords in meta description tags: 1%

To learn more about Evan’s SEO recommendations for your small business, please visit Evan’s blog.

 

About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


Categories
Twitter