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anita-headshot.jpgDuring the webinar (available for replay 10/22) “11 Tips to Promote Your Website on a Budget with Search Marketing,” I mentioned a number of search marketing resources you can find on the Web. 

 

To make it convenient for you, I’ve listed the resources below.  Included are resources for newbies, do-it-yourselfers, and also some resources of interest to those who may work together with outside SEM providers or who have intermediate levels of knowledge about search marketing.

 

Remember, knowledge of search marketing is a valuable tool that will help you grow your online presence.  Even if you work with outside SEO or search marketing providers,  you’ll get better results from them if you know the right questions to ask and don’t require they use their time (that YOU are paying for, by the way) to have them educate you on basic concepts.

 

BLOGGING

 

Recommended blog platforms: 

 

Blogger.com (hosted free blogs – great for beginners)

WordPress.com (hosted free blogs – also great for beginners)

WordPress.org (for setting up a blog on your own URL)

 

Bloggers Guide to SEO -  If you have a blog and want to understand enough about search engine optimization to increase your blog’s reach, read this helpful guide. (It may take a couple of read-throughs if you’re new to search engine optimization, but stick with it.  You’ll absorb a little more each time you read it. ) 

 

SEARCH MARKETING ADS

 

Search Engine Land PPC Resources

 

PPC Blog

 

 

SEARCH ENGINE WEBMASTER TOOLS

 

Google Webmaster Tools

 

Bing Webmaster Tools

 

 

LOCAL LISTINGS

 

Google Local Places listings: http://google.com/places

 

Bing Local Listings: Bing Local Listing Center

 

Facebook Places To Replace Your Local Fan Page

 

Local Business Listing Optimization Guide

 

SEO

 

SEO Tools – From SEOBook.com

 

SEO Competitor checklist

 

Why Trust Matters and How to Earn It – In recent years, as the Web has grown larger, the concept of ”trust” in your site has become more important — trust from human readers and trust from search engines.  This article by Matt McGee of Small Business SEM explains how to make YOUR site a trusted site.

SEO Success Pyramid graphic – Also from Matt McGee, this graphic is a companion to the article on trust.  It describes  visually the many components it takes to develop a trusted site.  I recommend you print this graphic out, distribute it to your marketing and tech teams, discuss it in team meetings, and refer back to it from time to time.

 

 

 

LINK BUILDING

 

List Of Linking Tools — Getting links to our sites from other quality sites is crucial to search engine position.  Widely acknowledged as an expert in the field of link-building, Debra Mastaler suggests this list.  See also Debra’s related article with link building tools

 

http://myblogguest.com  - guest blogging service

http://www.bloggerlinkup.com  - guest blogging service

 

Some Directories Worth Submitting to:

 

DMOZ.org

Yahoo! Directory

Business.com

BOTW.org

JoeAnt.com

PR.com  

GoGuides.org

About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


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