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Displaying articles for: October 2011

The Weekly Roundup features some interesting articles that caught our attention this week.  We bring them to you in this short summary.


Happy reading!


This week’s featured Security Matters video is focused on passwords. Good password management is one of the most effective data protection tools. Period.  Continue reading for some tips to maximize your password management effectiveness. 


If you missed last week’s video on email and document encryption, click here.


Security Matters: Consider Email/Data Encryption (video)

by Employee ‎10-21-2011 10:37 AM - edited ‎10-26-2011 07:40 AM

At Verizon, securing confidential or sensitive information is one of our most important jobs. To make this topic a little more fun we recently developed a series of entertaining videos for our employees that contain messages about why Security Matters.  We hope you enjoy it.


We’ll launch one Security Matters video a week for the next six weeks on this blog.  The topic of the first video is email security, so watch the action as our character “Michael” learns about the importance of encrypting email and taking simple steps to protect sensitive company information – and find out if he can “unsend” an email.


As always, these days, there’s mixed news about the economy and what’s happening on Main Street.  There are reports and more reports but at the end of any day, it’s what worked for you this week.   Yesterday I was on a TweetUp, aka Twitter Chat sponsored by FedEx that asked 10 questions about what you can do to better market your business – it featured Small Business Trends publisher and business consultant Anita Campbell.


The comments from small businesses and the recommendations on the chat are worth reading – learn how to market on a shoestring and more – just go to Twitter and enter the hashtag #fedexsmallbiz in the search field and catch the conversation.  Speaking of Twitter, check out these 5 facts about Twitter followers and how they interact with brands and businesses.


Where's The Strangest Place You've Ever Taken A Business Call?

by Employee on ‎10-19-2011 04:34 PM - last edited on ‎11-10-2011 08:03 AM by Employee

Whether it’s sitting in a crowded airport or atop one of the seven wonders of the world, an explosion of technology has paved the way for professionals to take business calls from just about anywhere. Even from the Great Wall of China?

You might be surprised.


At the Enterprise Connect trade show earlier this year, we spoke to professionals about their habits, practices and attitudes on the changing nature of work, including “Where’s the strangest place you’ve ever taken a business call?”


Guest post from Buddy Scalera, a website content and analytics professional working at a marketing agency in New Jersey.  Visit Buddy’s digital marketing blog at Words + Pictures = Web ( or find him on Twitter @MarketingBuddy.


Like many small business owners, you probably rely on your website to be something of a living business card. Potential customers can explore descriptions of your services, view samples of your work, and get to know you better.


Setting up web analytics on your website will give you insights into what people are doing when they get to your website.  Additionally, you can get a better handle on which content gets the most views, which may need to be refined (or removed) and what you can do to help get further engagement or a sale. 


In five (mostly) easy steps, you can tap into valuable digital insights.


The Weekly Roundup features some interesting articles that caught our attention this week.  We bring them to you in this short summary.


Happy reading!


Beginning October 13, Verizon Wireless’ business customers now have access to significant discounts on business products and services they use regularly ...


As workers across the globe get down to business in an increasingly mobile world, many telecommuters – IT consultants, work-at-home professionals, and the burgeoning wave of workers with flexible on/offsite schedules -- say they get more done when they work from home. But, chances are they may be putting in longer hours.


Managing mobile workforces can be a challenge. BusinessWeek’s “CEO Guide to the Virtual Workplace: Tip Sheet’’ provides Do’s and Don’ts of managing virtual workforces, including providing the necessary equipment and setting goals while also establishing necessary “face time’’ with employees. In addition, a key tip includes: “help them stop.’’


Effective Referral Generation Is No Accident (John Jantsch)

by Employee ‎10-11-2011 11:44 AM - edited ‎10-13-2011 10:31 PM

Guest post from John Jantsch this month’s featured author from the Verizon Author Series. John is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.



Businesses run on referrals. Just ask any business owner or salesperson what the number one source of new business is and you’re likely to hear some variation on the theme of referrals.


But, ask that same business owner, marketer or salesperson what they do to consistently generate referrals and you won’t hear much...


Continue reading to find out how to get a free signed copy of John's book: The Referral Engine.



The Weekly Roundup features some interesting articles that caught our attention this week.  We bring them to you in this short summary.


Happy reading!



Why Domestic Violence Is Your Business

by Employee ‎10-04-2011 08:49 AM - edited ‎10-13-2011 08:55 AM

October is known for being Breast Cancer Awareness Month.  It’s also Cyber Security Awareness Month.  But did you know it’s Domestic Violence Awareness Month?  The issue of domestic violence is not widely discussed, which is why many call it the silent epidemic.  That’s why I invited Kim Wells, executive director of Corporate Alliance to End Partner Violence to discuss this issue and why it matters in the workplace.


Why should employers care about domestic violence? 


In a national survey of full-time employed adults, 21 percent indicated they were victims of domestic violence – and 64 percent indicated their ability to work was significantly impacted*. 


Studies also show that victims lose a total of nearly 8 million days of paid work a year—the equivalent of more than 32,000 full-time jobs, and that the cost of domestic violence to the U.S. economy is more than $8.3 billion in medical care, mental health services and lost productivity.



Get Your Customers to Give You a Referral

by Employee ‎10-03-2011 08:00 AM - edited ‎10-05-2011 08:55 AM

It’s October and we’re excited to introduce another expert in the Verizon Authors Series: John Jantsch a marketing consultant, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.


The best part of the Verizon Authors Series is that we’ll be giving away John’s book The Referral Engine all this month.  You’ll want to read this book because John will share insights he gained from interviewing small businesses and how they got their customers to refer them business. Word of mouth is key for growth especially for small businesses.  You can make your business more referable and John has a systematic approach (watch his video à  



About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


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About the Authors

Tumara Jordan

Senior Manager: Verizon Small Business

Photo of Tumara Jordan

Tumara is a contributor to the Small Business Marketing team and she currently manages Social Media marketing campaigns.


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