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Guest blog post from John Jantsch, a marketing consultant and author of Duct Tape Marketing and The Referral Engine.



How to Build a Social Media Conversion System

The names, technologies, and tools of the Social Media world may seem foreign to some, but the fundamentals behind them are the same as every day marketing systems. 


Marketing is about building trust through engagement.  The trick is to create value or reason so when someone encounters your business, they want to know more.  Social media can be a time drain if gone about in the wrong way, just like any type of marketing.


About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


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About the Authors

Tumara Jordan

Senior Manager: Verizon Small Business

Photo of Tumara Jordan

Tumara is a contributor to the Small Business Marketing team and she currently manages Social Media marketing campaigns.


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