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Target Customers On Verizon’s Visual 411

Target Customers On Verizon’s Visual 411

Target Customers On Verizon’s Visual 411

Employee Emeritus Employee Emeritus ‎05-24-2012 09:13 PM

v411 front pg.jpgGuest post from Marty Caproni, director of marketing and Technology at Verizon LiveSource.


We all know 4-1-1, dial it to get phone numbers and address information.  As more and more people turn to their mobile phone to search for info, we made an app for that and we call it Visual 411.


Available as a free mobile app in Google Play, Visual 411 is the one app to use to search for business listings. This free app can be downloaded from Google Play or accessed by pointing your mobile web browser to:


My team developed this app not only to offer consumers with a feature rich application that empowers their lifestyle while also helping them save time and money; but also to provide a means for merchants and vendors to reach and attract potential customers.  So the Visual 411 directory app is valuable to both consumers and businesses.


In a recent report on available directory apps by analyst firm Frost & Sullivan, it stated that Verizon’s Visual 411 app is notable because it provides directory services that look and operate the same across televisions, PCs and smartphones.


Additionally, “what is most noteworthy, though, is that Verizon directory services enable a directory on the move capability. It is possible to access yellow pages listings on the home television and, once a particular business or product is located, the results can be SMS texted to the consumer’s smartphone. If the directory search is unsuccessful, the Visual 411 application can connect the consumer to a human operator through the home phone for a more personal experience.”


This app provides consumers with a myriad of business information at their fingertips, such as: phone numbers, addresses, ratings, reviews, coupons, maps, directions and much, much more. Information is accessible by location, business name or category.


v411 discount.jpgAs a small business owner, you want to make sure your business is listed and you may want to consider advertising on this platform such as offering a discount to incent people to visit your shop or call to inquire about your services.


For more information on how you can deliver location-enabled advertising to consumers, including coupons and special offers on Visual 411 email


How do you make sure your business can be found online?


 v411 listing.jpg

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